Day of Design
← All workEmergMart · Code 8 · 2022–2023

First-aid training & emergency supplies · Ontario

A first-aid manual,
and where every edition began.

The Code 8 badge: a red-edged shield around a blue Star of Life and rod, ringed by “Emergency Medical Response Teams”
The Code 8 / EmergMart manual cover with both sides of the EmergMart business card, on deep blue
The manual cover (2022) and both sides of the business card (2023)

00The project

Client
EmergMart Response Systems Inc.
Training division
Code 8 EMS
Location
Ontario
Years
2022 cover · 2023 cards and logo files

EmergMart supplies emergency equipment in Ontario. Its Code 8 division teaches workplace first aid, and every partner trainer teaches from the same manual, Workplace First Aid & CPR — A Team Approach. In 2022 we designed that manual’s cover for Code 8 and EmergMart. In 2023 we made EmergMart’s business cards and prepared its logo for four grounds.

  • Manual cover, Code 8 / EmergMart edition
  • Business cards, three versions
  • Logo artwork for four grounds

01The cover

Six parts,
and nothing more.

A US-letter cover in a single blue. The training division’s badge at the top, the publisher’s logo at the foot, and between them only the title, said once and said large. The partner editions that followed all began from this cover.

The manual cover: a blue band down the spine, the Code 8 badge, “WORKPLACE FIRST AID & CPR / A TEAM APPROACH” in heavy blue capitals on a pale field where the photograph sat, and a white foot carrying the EmergMart logo and web address

The manual cover: a blue band down the spine, the Code 8 badge, “WORKPLACE FIRST AID & CPR / A TEAM APPROACH” in heavy blue capitals on a pale field where the photograph sat, and a white foot carrying the EmergMart logo and web address

  1. Spine band

    Code 8 blue runs the full height of the binding edge.

  2. Running head

    Over a hairline, what the book is: a first aid, CPR and AED manual.

  3. Badge

    The Code 8 shield, the training division’s mark, placed where the eye lands first.

  4. Photo field

    The original set a washed-back stock photograph under the title; stock is not shown on this site, so the field is left as a tint.

  5. Title

    Heavy capitals over three lines, closed by a short rule under the subtitle.

  6. Publisher’s foot

    A white band for EmergMart’s logo and web address.

02Two marks

A shield for the training,
a logo for the supplies.

Code 8 and EmergMart share the cover but do different jobs, so each keeps its own mark. In 2023 we prepared EmergMart’s logo for four grounds, white, green, orange and black, so it holds on any of the brand’s own colours.

The Code 8 badge: a red-edged shield around a blue Star of Life and rod, ringed by “Emergency Medical Response Teams”
Code 8 badge · the training division
The EmergMart logo on green: EMERG in orange, MART in white
On green
The EmergMart logo on orange: EMERG in white, MART in green
On orange
The EmergMart logo reversed out of black
On black

Orange #F8861EGreen #0C693CCode 8 blue #354F90Code 8 red #E21F26

03Business card

The company on the front,
the cause on the back.

EmergMart’s 2023 card turns over to Control The Bleed Canada, a program that trains and equips bystanders to stop bleeding before paramedics arrive. We drew three versions; this is the one without a photograph.

Front of the EmergMart card: the logo top left, the Control The Bleed Canada and Code 8 badges at right, and the web address on a green band

Front of the EmergMart card: the logo top left, the Control The Bleed Canada and Code 8 badges at right, and the web address on a green band

Front
Back of the card: controlthebleedcanada.com on a white strip, then an orange-red field with a maple leaf, “Control The Bleed Canada” and a line about the program

Back of the card: controlthebleedcanada.com on a white strip, then an orange-red field with a maple leaf, “Control The Bleed Canada” and a line about the program

Back

04Partner editions

One layout,
re-set in six partners’ colours.

Partner trainers teach from the same manual, so each edition keeps the manual’s title and the Code 8 badge, takes on the partner’s own mark and colours, and comes with a back page, certificate cards and a business card to match. Each has its own page.

The cover, close: “WORKPLACE FIRST AID & CPR / A TEAM APPROACH” in heavy blue capitals
The cover, close · Code 8 / EmergMart edition, 2022
Client
EmergMart Response Systems Inc. · Code 8 EMS
Years
2022–2023
Scope
Manual cover, Code 8 / EmergMart edition · Business cards, three versions · Logo artwork for four grounds

Rebuilt from the EmergMart folder in the studio archive: the 2022 cover file, the 2023 business-card file and the 2023 logo file. The cover and cards are rendered straight from the original PDFs, with the author’s byline, the copyright line and the phone number left off the cover, and the name, phone numbers and email left off the card; a stray letter in the second line of the card’s back has been removed. The original cover set a stock photograph under the title; it is taken out of this rendering and its field left as a pale tint. Of the card’s three versions, the other two used a stock photo of an ambulance; only the version without a photograph is shown. The Code 8 badge is the client’s. The logo colourways are re-exported from the 2023 file. Other trainers’ material kept in the same folder is not shown.

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