Founder’s logOctober 21, 20263 min
Why I run brand and AI by the month.
Nine years and more than 350 brands showed me where business owners really get stuck. So now I work one way: by the month, on brand and AI together.
How I think about the work.
Writing on brand, design and AI. Plain language, real examples.
- October 21, 2026Anyone can use AI. So why hire someone?AI made making things cheap. Deciding what to make, and knowing when it’s good, didn’t get any cheaper. That’s the part worth paying for.AI and business
- October 21, 2026Where a small business should start with AI.Not with a strategy or a chatbot. Start with the one job your staff repeat every week that takes the most hours, and have a person check every result.AI and business
- October 21, 2026Hire a designer, use an agency, or go by the month?Three ways to get brand and design work done, side by side: Toronto costs, who does the work, whether AI and training come with it, and when each is right.AI and business
- October 21, 2026What a small business actually needs from a brand.A logo makes people remember you. Five more pieces make your staff get it right every time. A plain checklist, in the order I’d build it.Brand and design
- October 21, 2026How to teach your staff to use AI.Most AI training is a demo and a link. What works is smaller: one real job, practised on real work, a one-page guide, and someone to ask afterwards.AI and business
- October 21, 2026Chinese and English names that work together.Many businesses in Canada run under two names. Three ways to pair them, which one leads where, and how to set both so neither looks like an afterthought.Brand and design
- October 21, 2026What the first month of working together looks like.Week by week: what I do, what I need from you, and what you have at the end of it. Plus what it costs, and how to stop.Founder’s log
- October 21, 2026One turn, one day: how I redrew my own brand.This autumn I rebuilt Day of Design from its mark, a planet with a ring, and a week later traded it for my signature. What I tried, what I threw out, and why.Brand and design