PREPARATION IS A TEAM EFFORT.
Ready.Together.
CALM. CLEAR. PREPARED.
The original BDW materials cover first aid, de-escalation and personal safety training. This edition keeps the shield’s recognisable character while organising dense information through numbers, titles and colour. Training covers, session notes and room signs become one clear, composed language.
- Original emblem preparation
- Colour & typography
- Three training-cover concepts
- Campaign posters
- Folder & session notes
- Wayfinding concept
- Eight-page visual edition
01 / A SYSTEM FOR LEARNING
A clear place for every theme.
Numbers, course titles, edition and emblem establish a consistent reading order. Three blue fields distinguish course themes; shared spacing makes them a family.
02 / A RECOGNISABLE SHIELD
Keep the character. Bring clarity.
The original shield stays complete. Quieter backgrounds, clearer headline hierarchy and consistent Avenir typography give the existing identity the space it needs.
03 / READ IT AT A GLANCE
Clear first. Memorable next.
One idea per poster. Large typography and the contrast between cold paper and deep blue give the training brand a direct, composed voice.
04 / PREPARED ON PAPER
From the paper. To the room.
Folders, session notes, brand cards and room signs share one typographic and identity hierarchy. Explore the complete flat application concepts.
05 / THE TRAINING EDIT
A shared direction. Page by page.
Eight pages connect the emblem, colour, typography, training covers, campaign, paper and spatial applications into a clear basis for future design.
Download visual editionPDF / 8 pages ↓