LEARNING, WITH A HUMAN PURPOSE.
Learn withpurpose.
A CLEARER WAY FORWARD.
The original CCHAP artwork presents vocational programmes and skills workshops. This edition gives those two paths a clearer structure and the college a warmer voice. College red and the complete original identities meet a new typographic signature, an open-page graphic and an ordered approach to campaign, learning materials and digital design.
- Original identity preparation
- Typographic signature & open-page graphic
- Two campaign posters
- Programme & learning materials
- Eight-page visual edition
- Desktop & mobile concepts
01 / CONTINUITY & CLARITY
Keep the character. Open a new chapter.
The original college identities remain complete. A clearer CCHAP typographic signature creates a new communication hierarchy, while college red, warm paper and sage balance character with approachability.
02 / A NEW CHAPTER
A next step. A new chapter.
One campaign focuses on the human purpose of learning; the other uses an open page to suggest possibility. Two posters share a visual language, each with its own rhythm.
03 / TWO WAYS TO LEARN
Different beginnings. A shared direction.
Warm paper identifies vocational programmes; sage identifies skills workshops. A shared grid, type scale and image proportions make the two paths distinct and recognisably part of one college.
Reflect.
Grow.
LEARNING JOURNAL / DESIGN CONCEPT
04 / MATERIALS FOR LEARNING
Room to observe. Space to grow.
A journal, a note page and an introductory pathways card bring the identity into materials designed to be held, read and written in.
05 / THE DIGITAL EXPERIENCE
Two paths. A clear way in.
Vocational programmes and skills workshops have distinct entry points. Desktop and mobile carry the same typography, colour and content hierarchy.
06 / THE VISUAL EDITION
The complete visual language.
Eight pages bring together the idea, identity, palette, learning paths and open-page graphic, giving every touchpoint a common foundation.
Download the visual editionPDF / 8 pages ↓