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Since 2017.

I started designing brands in Toronto in 2017 and have worked with 350+ since. I’ve always believed good design shouldn’t just look better; it should make the next job easier.

By the numbers.

  • 2017Founded in Toronto
  • 350+Brands served
  • 9 yrsIn practice
  • 1:1You deal with me directly

Me, and the right people.

  • Andy Li
    Andy.Founder

    I started Day of Design in Toronto in 2017, after years at international branding firms working for Fortune 500 clients. Over nine years I’ve helped 350+ brands with positioning, websites and packaging. Now I put that experience together with AI: getting your brand clear, and handing the repetitive work to AI. When a job needs more hands, I bring in specialists I work with across many fields.

Nine years of design. Why AI now?

Where it started

I’ve spent years on brands and design. What I kept seeing was that clients weren’t stuck for ideas. They were stuck starting over every time: explaining the brand again, writing the content again, running the same process again.

The idea

So I started asking a more practical question:

Can good design become something your staff use every day?

What I do

AI makes that possible. It sorts information, writes first drafts and links steps together, so people do less of the repetitive work. I’m not here to talk about AI. I put design, content and AI together and hand you things that work now and keep working later.

Three things I stick to.

  • A brand is more than a logo.

    A logo gets you remembered. Clear guidelines get your staff doing it right every time.

  • Take things out, don’t add them.

    Most brand problems get solved by deleting, not drawing.

  • AI speeds people up. It doesn’t decide for them.

    People still make the important calls. AI does the repetitive first pass.

Nine years, briefly.

  1. 2017

    Day of Design founded in Toronto.

  2. 2020

    100th client.

  3. 2023

    Started working by the month.

  4. 2025

    Past 350 brands.

  5. 2026.

    AI became part of every monthly engagement.

    Latest
Work.

See the latest work.

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