A brand is more than a logo.
A logo gets you remembered. Clear guidelines get your staff doing it right every time.
I started designing brands in Toronto in 2017 and have worked with 350+ since. I’ve always believed good design shouldn’t just look better; it should make the next job easier.

I started Day of Design in Toronto in 2017, after years at international branding firms working for Fortune 500 clients. Over nine years I’ve helped 350+ brands with positioning, websites and packaging. Now I put that experience together with AI: getting your brand clear, and handing the repetitive work to AI. When a job needs more hands, I bring in specialists I work with across many fields.
I’ve spent years on brands and design. What I kept seeing was that clients weren’t stuck for ideas. They were stuck starting over every time: explaining the brand again, writing the content again, running the same process again.
So I started asking a more practical question:
Can good design become something your staff use every day?
AI makes that possible. It sorts information, writes first drafts and links steps together, so people do less of the repetitive work. I’m not here to talk about AI. I put design, content and AI together and hand you things that work now and keep working later.
A logo gets you remembered. Clear guidelines get your staff doing it right every time.
Most brand problems get solved by deleting, not drawing.
People still make the important calls. AI does the repetitive first pass.
Day of Design founded in Toronto.
100th client.
Started working by the month.
Past 350 brands.
AI became part of every monthly engagement.
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