Day of Design
About

A brand studiothat puts AI to work.

Founded in Toronto, 2017. 350+ brands served. One principle: good design should not only look better; it should make the next piece of work easier.

The team
Founded in Toronto
2017
Brands served
350+
In practice
9 yrs
Partners, hands‑on
2
The team

Two partners. Senior by default.

Andy Li
Founder & Design Director
Andy Li

Andy started Day of Design in 2017 after working as Creative Director at international branding firms for Fortune 500 clients. He’s spent the last 9 years helping 350+ brands clarify their positioning and convert better — and recently led the studio’s expansion into AI product development.

Aiven Yan
Partner & Design Lead
Aiven Yan

Aiven believes great design doesn’t just look good — it works. He leads visual identity and product design at Day of Design, turning client ideas into visuals their customers instantly get.

Our story

Why a design studio,now with AI?

Since 2017
01The cycle

We ran the full entrepreneurial cycle. Creative Director at branding agencies serving Fortune 500 clients. Then our own studio, built from scratch. Then rebuilding it again — from first principles.

02The lesson

That cycle taught us one thing:

“most businesses don’t fail from lack of effort — they fail from missing systems.”

Brand systems. Product systems. Now AI product systems for the teams we serve.

03The system

We use AI the way we use design: as leverage, not replacement. As infrastructure, not decoration.

What we believe

Three principles we don’t bend.

  1. 01

    Brand is a system, not a logo.

    A logo identifies. A system scales.

  2. 02

    Remove design, don’t add it.

    Most brand problems are solved by deleting, not drawing.

  3. 03

    AI is leverage, not replacement.

    Designers make more decisions. Computers do more of the drafting.

A short history

Nine years in motion.

  1. 2017

    Day of Design founded in Toronto.

  2. 2020

    Signed our 100th client.

  3. 2023

    Launched subscription model.

  4. 2025

    350+ brands served.

  5. 2026

    AI product work now native to every subscription.

    Latest
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