A brand studio
that deploys AI.
Founded in Toronto, 2017. 350+ brands served. One principle: good design should not only look better; it should make the next piece of work easier.
Two partners. Senior by default.
Andy Li
Andy started Day of Design in 2017 after working as Creative Director at international branding firms for Fortune 500 clients. He's spent the last 9 years helping 350+ brands clarify their positioning and convert better — and recently led the studio's expansion into AI product development.
Aiven Yan
Aiven believes great design doesn't just look good — it works. She leads visual identity and product design at Day of Design, turning client ideas into visuals their customers instantly get.
Why a design studio, now with AI?
We ran the full entrepreneurial cycle. Creative Director at branding agencies serving Fortune 500 clients. Then our own studio, built from scratch. Then rebuilding it again — from first principles.
That cycle taught us one thing:
“most businesses don't fail from lack of effort — they fail from missing systems.”
Brand systems. Product systems. Now AI product systems for the teams we serve.
We use AI the way we use design: as leverage, not replacement. As infrastructure, not decoration.
Three principles we don't bend.
Brand is a system, not a logo.
A logo identifies. A system scales.
Remove design, don't add it.
Most brand problems are solved by deleting, not drawing.
AI is leverage, not replacement.
Designers make more decisions. Computers do more of the drafting.
Nine years in motion.
- 2017Day of Design founded in Toronto.
- 2020Signed our 100th client.
- 2023Launched subscription model.
- 2025350+ brands served.
- 2026AI product work now native to every subscription.Latest
Thirty minutes to see if we should work together.
Tell us where the work is stuck. We'll assess fit and give you one or two next steps you can act on immediately.
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