Security & first aid trainingBrampton, Ontario
Two courses,
one clear page.
00The project
- Client
- M M Security Service Inc.
- Course brand
- M M CPR & First Aid
- Location
- Brampton, Ontario
- Year
- 2023
M M Security has trained security guards in Ontario since 2005, and its M M CPR & First Aid division teaches CPR and first aid to everyone from teachers and nurses to taxi drivers. One A4 flyer had to explain both businesses: who teaches, who the courses are for, which levels there are, and when and in which languages they run. We put those answers in the order a reader asks the questions, then carried the same language onto the certificate cards and the business card.
- Two-sided course flyer
- Wallet certificate cards (two)
- Business card
01Badge and colour
One round badge
sets every colour.
Everything is built around the round badge: two yellow Ms around a Canadian flag, “CPR & First Aid” beneath. The palette comes from it — yellow for headings, a deep navy for the panels, red kept for the flag alone. On the flyer the badge sits centred on the top rule; on the cards it always takes the top left, so it is recognised before anything is read.
- Deep navy#012147
Panels and bars - Signal yellow#FFFA0A
Headings and marks - Slate#606980
The badge disc - Maple red#FF001B
The flag, nowhere else
02Flyer, front
Who teaches,
then what.
The front answers the questions a reader asks first, in order: the large type says what is taught, the welcome line says who runs it, the list says who it is for. All three course levels share one navy bar and read in a single glance; timing, languages and group rates drop to four short columns below, for the people ready to sign up.
Reading order
- 01The badge on the top rule says who, before anything is read.
- 02CPR & First Aid, set large and marked in yellow.
- 03The welcome line and the parent company.
- 04Who the courses are for — teachers, healthcare, guards, drivers, workplaces.
- 05Three course levels on a single bar.
- 06Instructors, timing, languages, groups and on-site courses.
03Flyer, back
On the back,
one column per course.
The back introduces the company — founded in 2005, prevention first — and gives its promise a line of its own, marked in the same yellow as the front. Below, the two courses sit side by side, each under its own icon: CPR and first aid in one, security guard training in the other, so the two businesses never blur together.
How the page is built
- 01A navy title band, the badge at its right.
- 02The company in two columns.
- 03The promise, marked in yellow.
- 04CPR and first aid courses, under a cross.
- 05Security guard training, under a shield.
04Cards
The same language,
at wallet size.
Two wallet certificate cards, one for each group of courses: a narrow navy band, the badge beside the company name, tick boxes for the course and ruled lines for dates and instructor, and a footer recommending yearly recertification. The business card is deep navy with the name in signal yellow. All three are standard business-card size, 89 × 51 mm.
The company’s promise
Protect
everything you value.