READY STARTS HERE.
Readystarts here.
MAKE ROOM TO LEARN.
CPR In London’s original project comprised training covers and cards. This edition puts learning at its centre: the complete brand identity and clear training images recovered from the native file meet signal red and emphatic headlines. Posters, learning notes and enquiry cards form a connected system, with a clear purpose for each piece.
- Original identity preparation
- Two campaign posters
- Learning notebook system
- Course enquiry cards
- Eight-page visual edition
- Desktop & mobile concepts
01 / A CLEARER VOICE
A familiar mark. A clearer voice.
The complete original identity remains the anchor. New typography gives the theme more presence. Signal red, charcoal and paper create a clear hierarchy with room for details.
02 / READY TO LEARN
Make the message impossible to miss.
The red edition gives the theme immediate presence. The image edition brings the complete training scene into view. Both use a shared type scale, colour and generous space.
03 / SPACE FOR QUESTIONS
Make space for questions.
The notebook cover carries the red theme; the writing page makes room for interests, questions and notes to revisit. Enquiry cards start a conversation in the same visual language. Every face can be viewed in full.
LEARNING, IN VIEW.
Learning, in view.
Clear training images recovered from the native file retain their complete proportions. These original archive assets provide a learning context for the design.
04 / ACROSS SCREENS
One clear voice. Across screens.
Desktop and mobile visual concepts rearrange the headline, image and entry points while keeping the same presence and clear sequence.
05 / THE VISUAL EDITION
Eight pages. A complete system.
Explore the original identity, colour and typography, followed by the campaign and learning materials, in a concise visual edition.
Download the visual editionPDF / 8 pages / 0.9 MB ↓