Quiet strength.
Brand identity / A new profile with flowing layers
The historical concept centres on a layered animal profile. This new interpretation refines the face and neck, sharpens the ears and replaces gradients with three flat tones. A stronger silhouette gains space to breathe.
- Historical concept review
- New animal-profile interpretation
- Monochrome and reversed identity
- Identity card, folio cover and guide excerpts
One silhouette. Three tones.
Deep petrol anchors the back, teal forms the middle layer and mist opens the face. Monochrome and reversed versions share the same outer path, preserving the silhouette across backgrounds.
Give the identity room to breathe.
The identity card holds only the profile, name and a fine rule. Warm paper, dark stone and soft lateral light explore how the identity could feel in material form.
Paper-card material concept / AI-generated; flat artwork below governs accurate proportions and layout
A clear profile. Restrained typography.
A 3:2 landscape card uses generous spacing to organize the mark and name. The separate wordmark remains clear and legible.
The same outline. Another expression.
A deep petrol cover uses the reversed symbol at a larger scale with open space around it. The folio and colour card explore complementary expressions of the identity.
Outline. Layers. Quiet space.
Unify the outline, preserve the three tones and keep a clear gap between mark and name. Selected guide pages establish these relationships for future applications.