Brand Guidelines
品牌手册
- 01Identityp. 04
- 02The Markp. 05
- 03Typographyp. 11
- 04Colourp. 15
- 05Voicep. 22
- 06Applicationsp. 27
- 07Colophonp. 34
A studio should know how to name itself. What follows is our record of that exercise — the mark, the letters, the colors, the rules. Hold us to it.
Andy Li
FounderA studio built to last.
Day of Design is a Toronto studio, founded in 2017.
We deploy AI into real businesses, on brands we build to last — one senior team, one subscription. Fewer people, better systems, work that holds up. 350+ brands served.
Toronto design studio. Since 2017.
Planet and ring.
A planet sits above its ring. The silhouette spells the studio’s initials — D · O · D — and carries three ideas: a body, a system around it, and the passing of time.
The mark lives on two grounds: the void on screen, paper in print and documents. Where colour is allowed it is always heritage gold; monochrome versions carry it where colour must yield — interface chrome, single-ink print, partner surfaces. Never invent a fifth pairing.
Mark sits left of the wordmark with a fixed gap equal to the ring width. Vertical stack is reserved for square social avatars. Never separate the pair within a line of body copy.
Proportioned 392:256. One stroke weight throughout. Inside and outside margins equal.
- 01
D — the body. One finished piece of work.
- 02
O — the orbit. The system around the work.
- 03
D — the aperture. The room we leave for time.
Leave at least one D-height of space around the mark on all sides. No element may enter that zone.
Digital: 16 px height. Print: 4 mm height. Below that, use the simplified circular favicon variant.
- 01Do not stretch.
- 02Do not recolor.
- 03Do not apply shadow, glow, or stroke.
- 04Do not pair with non-brand ornament.
Bold sans, both scripts.
A good day for making a few things that matter.
- 96
ABCDEFGHIJKLMNOPQRSTUVWXYZ
- 64
ABCDEFGHIJKLMNOPQRSTUVWXYZ
- 40
ABCDEFGHIJKLMNOPQRSTUVWXYZ
- 24
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
- 60
品牌做清楚，AI 用起来
- 40
品牌做清楚，AI 用起来
- 24
品牌做清楚，AI 用起来
- 16
品牌做清楚，AI 用起来
0123456789
One ground, one light.
The site lives on one dark ground — the void — with heritage gold as its only light. Bone carries the type; the gold sweep fills the buttons. Paper and navy ink are the pair for print and documents. Nothing else is a brand colour.
Heritage Gold
The one light, and the only action colour. Carried since the 2017 mark; set as type on the void it lifts to #FFCA3D.
The Void
The ground of every page, the film included. Content fades into it — sections never paint bands over it.
Bone
The type. About 17:1 on the void; muted siblings (#A4A9BA, #8A90A6) carry body copy and labels.
Gold Sweep
Button fills only — FFC939 → F5A512, the one place the brand allows a colour transition. Near-black type on top.
Paper White
Print and documents · the ground. Neutral white with a vanishing warm hint — never cream.
Navy Ink
Print and documents · the type. Cool navy, the paper-ink register; muted siblings (#4A506A, #636880) carry body and labels.
How we write.
Short over long.
If one sentence can carry it, don’t write two. Delete the words you don’t need.
Concrete over abstract.
Say what we did first. Say what we believe second. Nouns before adjectives.
Plain over clever.
No jargon. No evasions on price, timeline, or scope.
Quiet over loud.
No slogans. No exclamation points. Confidence sounds calm.
Six places the mark lives.
Brand + AI, one monthly fee.
Day of Design · dayofdesign.ca
Andy Li
Founder · Day of Design
dayofdesign.ca · andy@dayofdesign.ca
Brand · AI · Training
Day of Design · 2026
Day of Design Brand Guidelines
Volume I · 2026
Edited, designed, and built by Day of Design.
All rights reserved. No part may be reproduced or redistributed without permission.