Latin
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Figtree
Headlines at 600, set tight; body, interface and data at 400–500.
A geometric grotesque that holds up set very large and very tight.
Brand kit.
The logo, my signature, the colours and the type of Day of Design. For printers, partners and every piece made from now on.
The logo.
Since October 28, 2026 the logo has been DAY OF DESIGN with my signature across it. Anyone can make anything with AI now; what counts is who signs for it.
- 01
Use the files. Never retype the letters or redraw the signature, never stretch them or change their colours.
- 02
The letters take the ground’s ink: night on light grounds, white on dark ones. The signature stays gold; on a gold ground, night.
- 03
The logo carries its signature wherever it appears. The signature alone is a sign-off: it closes a piece, once.
- 04
Clear space: the height of the letters on every side.
- 05
Under 160 px wide, and on invoices, contracts, business cards and email signatures, use the letters alone; on Chinese pieces, the letters with 每日优创.
Colour.
Pages open on white and turn to night; cream holds the cards. Heritage gold is the only light: the full stop, the signature, a dot, a button, never words on white. Nothing else is a brand colour.
- #FDBB14Heritage gold
RGB 253 187 20
The one light and the only action colour, carried since 2017. Type in gold on dark grounds only; on white and cream it is a fill, a dot, a full stop, the signature.
Print · nearest PANTONE 1235 C · C0 M27 Y92 K0
- #0D0B0ANight
RGB 13 11 10
The dark ground, and the ink on light ones: type and lines. Pages turn to it in their second half; the home page is on it at night.
Print · rich black C60 M50 Y50 K100
- #FFFFFFWhite
RGB 255 255 255
The day ground: every page opens on it. Also the type on night.
- #F7F4EECream
RGB 247 244 238
Cards, forms and panels, a layer above white; the ground at dusk.
- #FAF8F4Paper
RGB 250 248 244
Light cards on night pages.
- #6C6864Stone
RGB 108 104 100
Secondary text on white and cream: labels, captions, dates.
Type.
One sans for both scripts: Figtree for Latin, Noto Sans SC for Chinese. Headlines at 600, set tight; always upright, never italic.
Chinese · 中文
品牌做清楚，AI 用起来
Noto Sans SC
The same voice in Simplified Chinese — headlines and text.
A Hei-style sans matched to Figtree’s proportions. Chinese has no italic.
Both are free on Google Fonts, under the SIL Open Font License.
How I write.
- 01
Short over long.
If one sentence can carry it, don’t write two. Delete the words you don’t need.
- 02
Concrete over abstract.
Say what I did first. Say what I believe second. Nouns before adjectives.
- 03
Plain over clever.
No jargon. No evasions on price, timeline, or scope.
- 04
Quiet over loud.
No hype. No exclamation points. Confidence sounds calm.
- 05
I, not we.
Say “I”, never “we” or “our team”, and don’t make a point of working alone. The client’s people are their staff.
Six pieces.
The share card, a post, slides, the business card, a letter and the email signature, all made from one set of templates.
Share card.
1200 × 630 · white · the letters top left, one line, the signature
Post.
1080 × 1350 · label, headline with its stop, one line; the letters and the dateline at the foot
Slides.
1920 × 1080 · the signed logo on the cover; opens on the day, closes on the night, ends on See you tomorrow and the signature
Business card.
3.5 × 2 in · white letters on night, a white back. Cards carry the letters alone
Letter.
US Letter · the letters top left, place and date top right; signed above the typed name
Email signature.
Name with its stop · one line of what I do · the letters · See you tomorrow
Downloads.
For printers, partners and every piece made from now on: the logo, my signature, the avatar and the brand’s values. The letters are outlined, so no font is needed.
Logo
The logo with my signature is the logo: covers, posters, the website’s header. From 160 to 300 px wide, use the small cut, whose ink is a little heavier. Smaller than that, and on invoices and contracts, use the letters alone; on Chinese pieces, the letters with 每日优创.
Signature
A sign-off that closes a piece: under a letter, a bio, “See you tomorrow.” Never as a legal signature on a contract or an invoice.
Avatar
For profile pictures: upload the square and the platform crops it to a circle. The A alone is for icons too small for the name.
Questions about using the logo: info@dayofdesign.ca.