Day of Design
← All workTRAILFINDERS / 2026

Stay curious. Go further.

IDENTITY · PAPER · VISUAL STUDY

Trailfinders original paper-plane mark and new wordmark
Original paper-plane mark × Independent visual study / 2026
STAY CURIOUS.

A paper plane carries the lightness of setting off. Its original folded silhouette and yellow-blue palette meet open typography, clean paper and room to write, putting personal travel memories at the centre.

  • Original mark recovery
  • New wordmark typography
  • Four-page travel journal
  • Luggage identification
  • Brand poster
01 / TRAVEL JOURNAL

A place for every memory.

From pre-trip curiosity to small discoveries and new perspectives back home. Four pages use the same yellow-blue language to make room for personal memories.

Trailfinders Travel journal cover: a place for every memory

Trailfinders Travel journal cover: a place for every memory

01Cover · A place for memory
Trailfinders Before you go: destination, dates and three curiosities

Trailfinders Before you go: destination, dates and three curiosities

02Before · Three curiosities
Trailfinders Along the way: sketches, collected details and surprises

Trailfinders Along the way: sketches, collected details and surprises

03During · Small discoveries
Trailfinders After the journey: memories, new perspectives and the next question

Trailfinders After the journey: memories, new perspectives and the next question

04After · A new perspective

Independent editorial design, 2026 · Four-page English reading edition

Download the journal PDF ↗
02 / LUGGAGE IDENTIFICATION

A small travel companion.

Matching shapes and hole positions define the two tag faces. A light panel preserves the full paper plane; the reverse leaves room for name and contact details.

Trailfinders luggage tag front and back flat concepts

Trailfinders luggage tag front and back flat concepts

Trailfinders luggage tag front and back flat concepts

03 / STAY CURIOUS

Stay curious. Keep exploring.

An enlarged paper plane and open typography evoke the feeling of setting off without relying on destination photography.

Trailfinders Stay Curious brand poster

Trailfinders Stay Curious brand poster

Trailfinders Stay Curious brand poster

An independent 2026 visual study based on Andy Li’s Trailfinders archive. The two original paper-plane paths and yellow/blue colour values are retained; typography, copy, journal, tags and poster are new. The new four-page journal includes an English PDF reading edition. Paper pieces are flat designs, not manufactured or tested products; the tag has no tracking functionality. Original commission, date and adoption remain unverified. This page makes no claim of a relationship with a company of the same name. Source placeholder apps, airport-sign mockups, contact details and travel photographs are not reused.