A sharedfoundation.
A SHARED FOUNDATION.
The maple leaf sets a sense of place; a tower and roofline meet within its silhouette. The new edition preserves those distinctive positive and negative shapes, using clearer proportions, open space and measured red accents to give the identity a consistent presence across paper and materials.
- Original identity presentation
- Folder mockup concept
- Brand stationery
- Presentation cover
Connection becomes identity.
The maple silhouette, tower-shaped negative space and roofline details remain intact. Original-colour and reversed signatures keep the identity consistent across backgrounds.
Clarity at every touchpoint.
Bring the signature into everyday proportions. Clear hierarchy and generous margins connect letterhead and brand cards to the material feel of the folders.
One silhouette. Many expressions.
Black and white give the presentation cover its weight, with red used sparingly. From full signature to standalone symbol, the identity keeps the same structure at different scales.