TNT KNIFE / VISUAL IDENTITY
Form with intent.
Three letters, a diagonal break and a decisive orange. The strength of the original TNT studies lies in their direct geometry. We retain that distinctive form and reorganise type, colour and supporting graphics into a clear, consistent brand language.
- Original mark recovery
- Identity arrangements and typography
- Packaging visual concepts
- Brand print
- Poster series and display
- Six-page visual guide
A wide stance. A decisive break.
Wide letters, connected geometry and a diagonal opening give TNT a distinctive character. We select the complete three-path mark from the original studies and reconsider the spacing and placement of KNIFE, bringing clarity across different applications.
Clear hierarchy. A decisive presence.
Carbon, signal orange and paper form three packaging colour studies. The complete monogram leads, while a concentrated side panel and diagonal lines give each surface a clear rhythm.
Few elements. A clear statement.
Form. Line. Contrast. One clear attitude.
The complete mark establishes recognition, diagonals introduce direction, and carbon-orange relationships sharpen contrast. Three posters extend the same direct visual language from different angles.
One language. Every touchpoint.
Keep the mark complete and give information its place. Packaging, cards and a booklet share a clear hierarchy, with space shaped to each format.
From a mark to an expression.
Six pages bring together the original mark, new typography and colour, diagonal rhythm and packaging expression. Browse each complete design.
Download visual guidePDF / 6 pages ↓