Quiet by design.
Brand identity / Geometry, space and pattern
The historical idea centres on an open geometric symbol: two balanced sides and a separate horizontal bar. This interpretation refines strokes, openings and spacing, giving symbol and serif wordmark room before extending the same structure into a pattern.
- Historical symbol and name review
- New geometric symbol and wordmark
- Palette and repeating pattern
- Folio cover and eight-page visual guide
Clear structure. Quiet character.
Three paths preserve the historical relationship, with consistent openings and line weight. Charcoal and limestone lead, while taupe and brass provide further material and tonal possibilities.
Rhythm through repetition.
Alternating rotations turn the same geometric symbol into a regular repeat. The pattern serves as a supporting field, leaving the standalone mark a clear primary role.
Let materials carry the detail.
Warm ivory supports the geometric symbol, with brass foil and a charcoal wordmark creating a restrained hierarchy. An overhead view brings the complete cover, paper grain and subtle sheen into focus.
Paper and foil material concept / AI-generated; flat artwork governs accurate proportions and layout
Symbol and name. Space for each.
Symbol, name and fine rule align on one axis. Open space gives a few elements clear hierarchy and leaves room to explore paper and print treatments.
Make the design clear to use.
From clear space, colour and typography to pattern and cover applications, a concise guide records the new design’s principles. Cover and clear-space pages are shown here; all eight pages are available to download.
Independent 2026 redesign proposal; not a historical client manual.