G&R / 国瑞会计师事务所
Every detail.In order.
A FAMILIAR FOUNDATION.
G&R’s original column brings the G and R into one distinctive structure. This edition preserves the complete emblem and rebuilds its expression with composed serif typography and a clear bilingual hierarchy. Deep oxblood and warm paper connect cards, document folders and meeting notes, expressing professionalism through proportion, sequence and detail.
- Original emblem preparation
- Bilingual typography refinement
- Cards & envelope
- Client document system
- Six-page visual edition
- Desktop & mobile concepts
01 / THE ORIGINAL COLUMN
A familiar mark. A refined voice.
The complete original G/R column moves from a gradient to a clear solid colour. Serif typography, a bilingual hierarchy and restrained copper rules give the identity a more composed visual order.
02 / A FIRST IMPRESSION
Considered on both sides.
Oxblood and warm paper form the two faces of the card. The original column and new serif wordmark remain distinct. Fine rules and generous space extend to the envelope, bringing care to a first impression.
03 / ORDER, PAGE BY PAGE
Everything in its place.
The cover establishes the tone. An index separates records, questions and next steps, while correspondence and meeting notes make room for conversation. Every page can be viewed in full as part of one connected document system.
04 / A CONSIDERED PRESENCE
Every detail. One clear identity.
A large identity poster carries the serif headline and column emblem. A warm field of colour and generous space give the firm’s visual expression both order and warmth.
05 / FROM PAPER TO SCREEN
The same clarity. Across screens.
Desktop and mobile concepts carry the emblem, serif headlines and oxblood fields across screen sizes, adjusting their proportions while retaining the same composed identity.
06 / THE VISUAL EDITION
Six pages. A complete expression.
Explore the original emblem, new typography and colour, followed by cards and client documents, in G&R’s visual edition.
Download the visual editionPDF / 6 pages ↓