Grace in motion.
Brand identity / A new interpretation of fish, curve and colour
The historical idea pairs a jade body with golden fins flowing downward. This interpretation refines the curves, colour layers and spacing around the name, preserving movement through a more restrained flat-colour treatment.
- Historical fish concept review
- New body and fin interpretation
- Palette and graphic motifs
- Folio cover, opening page and guide excerpts
A gentle body. Flowing fins.
Jade and gold create hierarchy as five flowing fins follow different curves. Selected fin shapes extend the identity into a more open graphic rhythm.
A quiet setting for a flowing form.
A deep petrol square cover gives the fish a calm field, finished with a wordmark and fine rule. Paper against pale stone lets curves and colour take focus.
Folio material concept / AI-generated, not a production photograph; flat artwork governs accurate proportions and layout
A complete silhouette. Open space.
The square format gives the fish and name separate spaces, keeping every fin intact. Jade and gold create contrast on a dark cover without elaborate surface effects.
Another format. The same character.
A warm portrait page explores a different format. An enlarged fish and theme carry the same visual character into a further editorial direction.
Flowing curves. Quiet space.
Keep body and fins together, give jade and gold clear roles and leave space around the full silhouette. Selected guide pages establish the principles for future applications.