A brighter everyday.
Brand identity / Apple and citrus, one fresh idea
The original idea combines an apple outline with a citrus cross-section. This interpretation keeps that simple idea while removing highlights and fine texture. A clear silhouette, four segments and a separate name bring red, yellow and green into a warmer, more open composition.
- Historical concept review
- New apple and citrus interpretation
- Wordmark, monochrome and palette
- Paper bag, label and guide excerpts
An apple outline. A citrus cross-section.
A diagonal line connects the two elements. Four segments keep clear spacing across colour, monochrome and reversed versions. Soft serif lettering gives the name a complementary character.
Bright colour. Ready to carry.
A warm paper face leaves generous space around the mark and name. A red band anchors the base and continues onto the gusset, carrying the identity around the bag.
Generic paper-bag material concept / AI-generated, contents unspecified; flat artwork governs accurate proportions and layout
A complete symbol. A clear name.
The front face uses a 4:5 format, excluding handles. Mark and name have separate spaces, while a solid base band keeps detailed artwork away from folded edges.
Fewer colours. The same character.
A yellow field and deep green symbol explore a simpler application. The same outline and four segments connect smaller materials with the larger identity.
Keep the combination. Leave room to breathe.
Keep apple and citrus together, preserve the gaps between four segments and organize colour around red, yellow, green and warm paper. Selected guide pages establish a basis for further applications.