← All workEZSave / 2026
EZSave
A little spark. Every day.
Identity / Brand expressionShop. Save. Earn.
A price tag and a flash of lightning give EZSave a distinctive starting point. The new layouts amplify that direct, energetic character, giving the symbol, wordmark and three-part tagline a clear relationship.
- Original symbol recovery
- Lockup refinement
- Poster and brand card
- Paper mockup concept
01 / The original symbol
Simple. Unmistakable.
The tag’s angled silhouette, curved lightning bolt and white circular hole retain their original geometry. Green and yellow exchange roles so the symbol works across contrasting backgrounds.
02 / The tagline as a compositionShop.
Shop.
Save.
Earn.
The original three-part tagline becomes a bold, instantly readable poster. A horizontal brand card carries the same type weight and colors, with enough space to keep the message clear.
Green#205F00
Yellow#FFB900
Paper#F7F4E8