EXODUS / A NEW IDENTITY
Strength.In balance.
FORM FOLLOWS BALANCE.
Wings, figures and paired swords recur throughout the original Exodus studies. The new design draws on their symmetry, reducing a complex silhouette to six wing planes and a vertical centre. A complete EXODUS wordmark stands independently. Graphite, brass and quiet paper tones express strength through proportion, space and material.
- New geometric emblem
- Wordmark & lockup
- Cards & document stationery
- Identity poster
- Six-page visual edition
- Desktop & mobile concepts
01 / A NEW SYMBOL
A simpler form. A stronger presence.
A new geometric emblem draws on the symmetry of the wing motif. Six planes unfold around a central diamond. The complete wordmark and emblem remain distinct, bringing order across scales.
02 / A PRECISE IMPRESSION
A precise impression.
Cards establish a contrast between dark and light. Document covers and correspondence carry the same emblem proportions, fine rules and space. Every piece can be viewed in full, with details available to enlarge.
03 / SCALE & PRESENCE
Presence, in proportion.
Brass becomes the poster’s full field of colour, with the emblem unfolding at scale. A short theme and generous space give the identity a composed presence.
04 / ACROSS SCREENS
From paper to screen.
Desktop and mobile visual concepts retain the large headline and independent emblem, rearranging the sequence to carry the same clear identity across screens.
05 / THE VISUAL EDITION
Six pages. One considered identity.
Explore the emblem, colour and typography, followed by cards and document stationery, in a concise visual edition.
Download the visual editionPDF / 6 pages / 0.5 MB ↓