A clear impression.
Personal identity / Letters, a name and a first impression
EC abbreviates the name and echoes Excellent Choice in the historical artwork. This interpretation preserves that connection, strengthening the letters, lightening the frame and giving the name its own space.
- Historical card concept review
- New EC mark interpretation
- Palette and two-sided card
- Campaign artwork and guide excerpts
Bold letters. A lighter frame.
Geometric letters carry recognition. A fine frame defines their space, opening below for Excellent Choice. Navy, warm white and slate blue establish a restrained colour hierarchy.
A place for the mark. A place for the name.
The front gives EC and the name two distinct areas, joined by a fine rule. A warm-white reverse enlarges Excellent Choice, continuing the same relationship on the other side.
Two-sided card study / Presented at the original 7:4 proportion
Clear hierarchy. Consistent identity.
Keep the letters intact, the frame light and the colour roles distinct. These selected pages establish three principles for a consistent visual language.