A little character.
Brand identity / Packaging and application proposals
The historical concept finds a rabbit inside the letters DS: two raised ears and a dot tail. This interpretation preserves the playful idea while refining the main weight, openings and turns for a clear silhouette across packaging and labels.
- Historical concept review
- New DS rabbit interpretation
- Palette and monochrome use
- Packaging, label and guide excerpts
Two ears. A little character.
Two ears and a dot preserve the rabbit’s character while continuous main strokes form DS. Amber draws attention; deep ink gives the symbol and typography a clear outline.
Character, front and centre.
Warm ivory gives the symbol room, while an amber band establishes a shared packaging feature. A closed carton explores material and proportion, keeping the name and mobile-accessories descriptor in view.
Carton material concept / AI-generated, not a production photograph; flat artwork governs accurate composition
A clear focal point. Room to breathe.
The 2:3 front separates symbol, name and category into clear levels. A band occupying the bottom tenth establishes a consistent visual position for future packaging.
A smaller format. The same character.
An amber square brings symbol and name into a compact lockup. Sharing the carton’s identity, it carries the same character at a different scale.
Distinct character. Consistent use.
Preserve the relationship between ears, letters and tail; keep the main weight consistent and give amber and ink clear roles. Selected guide pages establish principles for future applications.