A familiar face.
Brand identity / Beginning with a friendly face
The historical idea is a dog face drawn with very few lines. This interpretation keeps the drooping ears, round eyes and teardrop nose, refining symmetry and internal space to place the simple expression at the heart of the identity.
- Historical dog-face concept review
- New outline and expression
- Palette and monochrome use
- Badge, card and guide excerpts
Simple lines. A distinct expression.
A consistent line connects ears and face, while round eyes and a teardrop nose establish a clear centre. Terracotta and deep ink keep the expression legible on light and dark backgrounds.
A familiar face for everyday moments.
A circular promotional badge centres the complete dog face, contrasting warm terracotta with dark woven fabric. A subtle surface sheen places the linework in a tangible material setting.
Badge material concept / AI-generated, not a production photograph; flat artwork governs accurate proportions and layout
A complete face. A clear name.
Separate spaces for symbol and name leave room around the ears and circular edge. The flat artwork records the intended proportions as a visual reference for future production.
Space around a friendly expression.
Terracotta linework rests on warm ivory, with theme and symbol on opposite sides. The card carries the same approachable character through a quieter composition.
Preserve the expression. Refine the details.
Keep ears, eyes and nose in a fixed relationship, maintain consistent line weight and internal space, and use colour for clear recognition. Selected guide pages establish principles for future applications.