A sharper presence.
Brand identity / A new interpretation of letter, character and tie
The original concept joins a letter B with a person, using a tie as the defining detail. This interpretation retains that relationship while refining the letter, shoulder curves and space around the tie. Clear positive and negative shapes give the name its human character.
- Historical concept review
- New letter and silhouette interpretation
- Positive, reversed and colour identity
- Tag front, reverse and guide excerpts
A letter with character.
The B holds the composition, the person forms the negative space and the tie remains a separate positive shape. Shared paths keep the positive and reversed versions consistent.
An identity you can feel.
Charcoal card and warm ivory ink create clear contrast, with a fine brass-coloured rule. Cloth and stone provide a material setting for exploring the identity at close range.
Tag and fabric material concept / AI-generated, not a documented product; flat artwork governs accurate proportions and layout
Identity on one side. Expression on the other.
A 2:3 portrait card places the mark and name on the front and the theme on the reverse. Print artwork keeps the top area open; hole placement and finishing require a separate production specification.
Character in form. Clarity in detail.
Preserve the relationship between letter, person and tie, then use contrast to carry the identity. Selected guide pages establish a basis for further applications.