Day of Design
Brand Foundation

A complete brand,
built end-to-end.

Strategy, identity, applications, and a launch site — in 6 weeks. $14,800 CAD fixed. Rush available.

One-time project. After your foundation is live, keep momentum on a monthly subscription.
What's included

Everything you need to launch.

Eight deliverables, fixed price, one senior team.

  • Brand Strategy
    Discovery workshop, competitive review, target audience analysis, positioning document.
  • Logo System
    Primary mark, secondary mark, monogram. All variations, full file format set.
  • Color System
    Primary, secondary, neutral palettes with HEX, RGB, CMYK codes.
  • Typography System
    Display + body typefaces with hierarchy, weights, and usage rules.
  • Brand Guidelines (~30 pages)
    Visual standards, application rules, technical specs in a single PDF.
  • Website Design + Build (5 pages)
    Home, About, Services, Work, Contact. Responsive on mobile/desktop. Built on Framer or Webflow with CMS-ready structure.
  • Source Files + IP Transfer
    Editable source files delivered. Full intellectual property transferred on final payment.
  • 3 Revision Rounds
    Three full rounds of revisions across the engagement. Additional rounds available as an extra.
Configure your build

Add what your project needs.

Optional extras adjust the timeline and total. Adjust freely — no commitment until we talk.

Standard package · Always included

Standard Brand & Web Package

Everything every brand needs to launch.

$14,800
6 weeks
What's included
  • Brand Strategy
    Discovery workshop, competitive review, target audience analysis, positioning document.
  • Logo System
    Primary mark, secondary mark, monogram. All variations, full file format set.
  • Color System
    Primary, secondary, neutral palettes with HEX, RGB, CMYK codes.
  • Typography System
    Display + body typefaces with hierarchy, weights, and usage rules.
  • Brand Guidelines (~30 pages)
    Visual standards, application rules, technical specs in a single PDF.
  • Website Design + Build (5 pages)
    Home, About, Services, Work, Contact. Responsive on mobile/desktop. Built on Framer or Webflow with CMS-ready structure.
  • Source Files + IP Transfer
    Editable source files delivered. Full intellectual property transferred on final payment.
  • 3 Revision Rounds
    Three full rounds of revisions across the engagement. Additional rounds available as an extra.

Optional Extras

Click any item to add it. Some have quantity selectors.

Visual extensions
Custom Icon Set (10 icons)
Bespoke icons that match your brand's stroke and weight language.
$1,200
+1 week
Logo Animation
Short looping or reveal animation for video, web, and presentations.
$900
Parallel · no extra time
Brand Pattern / Illustration System
Repeatable patterns and illustration motifs for backgrounds and accents.
$1,800
+1 week
Photography Art Direction
Mood board and shot list to guide photography that matches the brand.
$1,400
Parallel · no extra time
Print & physical collateral
Business Card Design
Front + back design, print-ready files.
$400
Parallel · no extra time
Stationery Suite
Letterhead, envelope, and invoice templates.
$850
+1 week
One-Pager / Brochure
Single-fold or single-page marketing piece.
$750
+1 week
Pitch Deck Template (15 slides)
Editable Keynote/PowerPoint/Google Slides template with brand styling.
$2,200
+2 weeks
Packaging Design
Per SKU. Includes dieline, mockup, and print-ready files.
$2,800
/ SKU
+2 weeks
Tradeshow / Event Collateral
Booth backdrop, table card, handout — coordinated for live events.
$1,800
+2 weeks
Digital assets
Email Signature
HTML email signature for the founding team.
$200
Parallel · no extra time
Social Media Templates (12)
Editable Canva or Figma templates for posts, stories, and announcements.
$1,400
+1 week
Email Marketing Template
Branded HTML email template for newsletters and campaigns.
$600
+1 week
Notion / Workspace Template
Branded Notion or Google Docs template kit for internal teams.
$700
Parallel · no extra time
Strategy & copy
Brand Naming — Basic
Three name candidates with one round of refinement.
$3,500
+2 weeks
Brand Naming — Deep
Linguistic screening + cross-market trademark availability scan.
$7,500
+3 weeks
Tagline / Slogan
Three tagline directions with refinement to a final line.
$1,200
+1 week
Brand Voice & Messaging Guide
Tone of voice principles, do/don't examples, key messages.
$1,800
+1 week
Canadian Trademark Search Support
CIPO database search support. Legal filing fees not included.
$600
Parallel · no extra time
Bilingual Brand Adaptation (EN ↔ ZH)
Cultural translation, not literal — type system and tone adapted for both markets.
$2,400
+1 week
Overseas Market Research Report
Competitive landscape and positioning recommendations for the target market.
$2,200
+2 weeks
Extended Brand Book (50+ pages)
Expanded guidelines covering applications, photography, motion, and tone.
$2,200
+1 week
Website extensions
Additional Website Page
Beyond the 5 standard pages. Each page designed and built.
$700
/ page
+1 week
Additional Language Site
Full website translation and locale routing per added language.
$2,800
/ language
+2 weeks
Basic E-commerce (up to 10 SKUs)
Product catalog, cart, checkout via Shopify, Stripe, or platform default.
$3,500
+2 weeks
Blog / CMS Setup
Editorial CMS with blog template and authoring workflow.
$1,200
+1 week
Basic SEO Setup
On-page metadata, structured data, sitemap, robots, and analytics wiring.
$800
Parallel · no extra time
Custom Site Animations
Scroll-driven and hover micro-interactions across the site.
$1,500
+1 week
Additional services
Additional Revision Round
Beyond the 3 standard rounds.
$400
/ round
+1 week
Additional Strategy Workshop (half-day)
In addition to the discovery workshop.
$1,500
/ session
Parallel · no extra time
Rush delivery

Compress the timeline to 4 weeks. Adds 25% to the project total to cover dedicated capacity.

Subtotal
Timeline
$14,800
6 weeks
No extras selected
After your foundation

Keep momentum on a monthly subscription.

Once your brand is live, our team can take over ongoing execution — pages, posts, ad creative, AI work — all on a monthly subscription. Pause anytime.

See subscription plans
Book a strategy call

Thirty minutes to see if we should work together.

Tell us where the work is stuck. We'll assess fit and give you one or two next steps you can act on immediately.

Book a Call