{
  "$schema": "Day of Design brand values, v6 (2026-10-21), with the signed logo since 2026-10-28 (the planet's mark, lockups and day drawing were deleted on 2026-10-29). One source for the site (src/app/globals.css mirrors these), the templates in brand/ and anything made outside the site. docs/07-brand-system.md explains each value.",
  "name": {
    "en": "Day of Design",
    "zh": "每日优创",
    "legal": "Day of Design Inc."
  },
  "idea": {
    "en": "One turn, one day.",
    "zh": "一圈是一天。"
  },
  "line": {
    "en": "Consider it designed.",
    "zh": "放心，都设计好了。",
    "promise": {
      "en": "You set the goal. I make it happen.",
      "zh": "你定目标，我来做到。"
    },
    "what": {
      "en": "Planning, brand, marketing and AI workflows, all in one monthly fee.",
      "zh": "策划、品牌、营销、AI 流程，按月全包。"
    },
    "verbs": {
      "en": [
        "Set direction",
        "Build the brand",
        "Put AI to work",
        "Train the staff"
      ],
      "zh": [
        "定方向",
        "做品牌",
        "搭 AI",
        "带团队"
      ]
    }
  },
  "colour": {
    "gold": {
      "hex": "#FDBB14",
      "rgb": [
        253,
        187,
        20
      ],
      "cmyk": "≈ 0 27 92 0 (confirm with the printer's profile)",
      "pantone": "nearest PANTONE 1235 C (confirm against a printed swatch)",
      "role": "The one light: the full stop, the signature, dots, button fills. Type only on dark grounds."
    },
    "goldHover": {
      "hex": "#FFC939",
      "role": "Hover on gold fills."
    },
    "night": {
      "hex": "#0D0B0A",
      "rgb": [
        13,
        11,
        10
      ],
      "cmyk": "rich black ≈ 60 50 50 100",
      "role": "Ink on light grounds; the dark ground."
    },
    "white": {
      "hex": "#FFFFFF",
      "role": "The day ground."
    },
    "paper": {
      "hex": "#FAF8F4",
      "role": "The subtle ground; light cards on dark pages."
    },
    "cream": {
      "hex": "#F7F4EE",
      "role": "The normal ground: cards, forms, documents' panels."
    },
    "stone": {
      "hex": "#6C6864",
      "role": "Secondary text on white, paper and cream (≥ 5:1 on cream)."
    },
    "mist": {
      "hex": "#D5D2CF",
      "role": "Secondary text on night."
    },
    "edge": {
      "value": "rgba(13, 11, 10, 0.5)",
      "role": "Field and card edges on light grounds (3.6:1)."
    },
    "hairline": {
      "value": "rgba(13, 11, 10, 0.3)",
      "role": "Dividers on light grounds."
    },
    "error": {
      "hex": "#B42318",
      "role": "Errors on light grounds."
    }
  },
  "ratio": "Per piece: white or cream for most of it, night for one part, gold never more than a few small marks.",
  "grounds": {
    "day": {
      "bg": "#FFFFFF",
      "text": "#0D0B0A",
      "secondary": "#6C6864"
    },
    "dusk": {
      "bg": "#F7F4EE",
      "text": "#0D0B0A",
      "secondary": "#6C6864"
    },
    "night": {
      "bg": "#0D0B0A",
      "text": "#FFFFFF",
      "secondary": "#D5D2CF"
    }
  },
  "type": {
    "latin": {
      "family": "Figtree",
      "source": "Google Fonts (SIL Open Font License)",
      "weights": {
        "display": 600,
        "text": 500,
        "body": 400
      }
    },
    "chinese": {
      "family": "Noto Sans SC",
      "source": "Google Fonts (SIL Open Font License)",
      "weights": {
        "display": 600,
        "text": 500
      }
    },
    "fallback": "\"Helvetica Neue\", \"PingFang SC\", \"Hiragino Sans GB\", \"Microsoft YaHei\", Arial, sans-serif",
    "tracking": {
      "display": "-0.04em (Latin), -0.02em (Chinese)",
      "headline": "-0.03em",
      "text": "0"
    },
    "leading": {
      "display": 0.95,
      "displayChinese": 1.15,
      "body": 1.5,
      "bodyChinese": 1.7
    },
    "web": {
      "display2xl": "10.75–13.5rem",
      "displayXl": "8–12.5rem",
      "displayL": "6.5–11.25rem",
      "h1": "4.75–7.375rem",
      "h2": "3.75–5.875rem",
      "h3": "3rem",
      "h4": "2.375rem",
      "h5": "1.875rem",
      "h6": "1.5rem",
      "body": "1.125rem",
      "bodySmall": "0.875rem"
    },
    "formats": {
      "post1080": {
        "display": 112,
        "headline": 76,
        "text": 34,
        "small": 26,
        "margin": 72
      },
      "slide1920": {
        "display": 168,
        "headline": 104,
        "text": 40,
        "small": 28,
        "margin": 120
      },
      "letter": {
        "title": "28pt",
        "heading": "14pt",
        "body": "10.5pt",
        "small": "8pt",
        "margin": "0.75in"
      },
      "card": {
        "name": "14pt",
        "text": "8.5pt",
        "small": "7pt",
        "margin": "0.18in"
      }
    }
  },
  "radius": {
    "small": 4,
    "field": 8,
    "card": 16,
    "panel": 20,
    "pill": 9999
  },
  "space": {
    "unit": 8,
    "steps": [
      4,
      8,
      12,
      16,
      24,
      28,
      32,
      40,
      48,
      56,
      64,
      80,
      100,
      130
    ]
  },
  "logo": {
    "since": "2026-10-28",
    "idea": {
      "en": "Anyone can make anything with AI now; what a client buys is the person who signs for the work.",
      "zh": "AI 时代签名才最重要。"
    },
    "signed": {
      "files": "public/brand-kit/logo/day-of-design-signed-{on-light|on-dark|ink|white}.{svg|png}",
      "ratio": "2112 : 665",
      "use": "The logo: DAY OF DESIGN with Andy Li’s signature across it, the signature in ink. Covers, posters, the website’s header, a workbench’s header. As drawn at 300 px wide or more on screen, 60 mm in print."
    },
    "signedSmall": {
      "files": "public/brand-kit/logo/day-of-design-signed-small-{on-light|on-dark|ink|white}.{svg|png}",
      "use": "The same logo with its ink thickened, for 160–300 px wide (the website’s nav draws it at 54 px tall, 48 on phones). Under 160 px the signature stops reading as a name: use the letters alone."
    },
    "wordmark": {
      "files": "public/brand-kit/logo/day-of-design-wordmark-{on-light|on-dark|ink|white}.{svg|png}; with 每日优创: day-of-design-wordmark-zh-{…}",
      "ratio": "1837 : 179",
      "use": "The letters alone: under 160 px wide, and on invoices, contracts, business cards and email signatures, where a signature could pass for one. On Chinese pieces, 每日优创 beside it in Noto Sans SC 600, as tall as the capitals (the -zh files).",
      "minSize": "100 px wide on screen, 25 mm in print."
    },
    "signature": {
      "file": "public/brand-kit/logo/andy-li-signature.{svg|png}",
      "colour": "#FDBB14; #0D0B0A on a gold ground.",
      "use": "The sign-off: it closes a piece (under a letter, a bio, 明天见。), never decoration in the middle of one. A view may hold the signed logo and one sign-off, never two sign-offs. Never as a legal signature.",
      "minWidth": "240 px on screen as drawn, where its fine strokes stay above 1.5 px; smaller, thicken it as the small cut does.",
      "ink": "Drawn as a pen draws it (scripts/ink-signature.py): full on the downstrokes, fine on the way up and across, tapering at the ends. Never redraw it as one even line."
    },
    "avatar": {
      "file": "public/brand-kit/logo/avatar-day-of-design.{svg|png}",
      "use": "The profile picture everywhere (WeChat, LinkedIn, Instagram, YouTube, Google): DAY OF over DESIGN with the signature across, on #0D0B0A. A 1024 px square the platforms crop to a circle; keep it whole, never crop it tighter."
    },
    "monogram": {
      "files": "public/brand-kit/logo/avatar-a.{svg|png} (the A alone: the favicon, the app icons and anything under 64 px, where the name stops reading); public/brand-kit/logo/monogram-a.{svg|png} (with the signature’s lead-in, for large pieces)",
      "colour": "#FDBB14 on #0D0B0A."
    },
    "rules": [
      "Use the files; never retype, redraw, stretch or recolour the letters or the signature.",
      "The letters take the ground’s ink: #0D0B0A on light, #FFFFFF on dark. The signature stays gold, #0D0B0A on a gold ground.",
      "The logo keeps its signature everywhere it appears; the signature alone closes a piece, once.",
      "Clear space: the height of the letters on every side."
    ]
  },
  "signatures": {
    "theStop": "Every headline ends on its full stop in gold (。 or .). Not on body text, buttons, prices, ? or !.",
    "theRing": "An orbit drawn round the one word that matters, far half behind the letters, near half across. Once per piece. Under review since the planet left (docs/22 §4): the owner's call.",
    "seeYouTomorrow": "The last frame, slide or line signs off: 明天见。 / See you tomorrow.",
    "theHour": "A piece takes the ground of the hour it is seen: white by day, cream at dusk, night after dark. When unsure, day."
  },
  "contact": {
    "email": "info@dayofdesign.ca",
    "phone": "+1 (647) 919-6888",
    "web": "dayofdesign.ca",
    "office": "105 Gordon Baker Rd, Unit 622, North York, ON M2H 3P8"
  },
  "motion": {
    "since": "2026-10-28",
    "principles": [
      "Nothing that matters hides: motion brings things in, it never takes the logo, a heading or a button away; a moment that shows nothing stays under half a second.",
      "Once, then still: things rise once as they arrive and stay. Only the logo's signature, a rotating word and a logo wall move on their own, and each rests where it can't be seen.",
      "One hand: only the signature writes, at a hand's pace.",
      "The chrome stands still: the header and floating buttons never fade or move between pages.",
      "Reduced motion: no rises, no writing (the ink shows), no loops."
    ],
    "easing": {
      "out": "cubic-bezier(0.23, 1, 0.32, 1)",
      "osmo": "cubic-bezier(0.625, 0.05, 0, 1)"
    },
    "durations": {
      "press": "0.2s out",
      "hover": "0.2–0.3s ease (colour, opacity, an arrow's nudge)",
      "fill": "0.7s osmo (a pill filling from its centre); link text rolling 0.5s osmo, 12 ms a letter",
      "zoom": "0.9s out (a picture to 1.03)",
      "rise": "1.1s out (fade 0.9s), 2em at most 2.5rem; 0.12s between the parts of a first screen, 0.08s between the items of a group",
      "ground": "0.5s ease (day to night)",
      "open": "0.45s out (a question); a menu's links 0.6s, 40 ms apart"
    },
    "signature": {
      "write": "2.9s: the name 2.05s, a lift 0.12s, the A 0.5s, a lift 0.1s, the dot 0.1s; the ink appears behind the nib at full weight, quick on straights, slower in turns.",
      "logo": "Always shown. On a screen that moves (the website's header), each page arrives with it whole; 5s later it fades (0.45s) and writes again, every 12s. Files and workbench headers stay still.",
      "signOff": "Writes itself in once, when seen."
    }
  }
}