ROOM FOR A QUIET MOMENT.
A slowerkind of stay.
A crescent holds a tree, making room for a quiet moment. Beginning with Yuelai’s original identity, light typography, soft paper colours and generous space express the feeling of an unhurried stay.
- Original identity
- Colour & theme typography
- Bilingual posters
- Welcome & bedside paper
- Guest paper cards
- Eight-page visual edition
A crescent. A quiet moment.
The original crescent, canopy and branches remain, alongside the proportions of the Chinese and English wordmarks. Stacked, horizontal and independent forms give the identity a clear, unhurried rhythm.
Night blue. A little moonlight.
Night blue carries the quiet of the original identity, while pale gold suggests a little moonlight. Paper white and mist blue open up the composition, allowing Chinese and English typography to find their own pace.
An easy stay. A warm welcome.
A welcome folio, welcome note and bedside card each find their own scale. Fine typography and open space let a simple greeting settle gently on the page.
A little more calm. A warmer welcome.
Night blue and pale gold meet across the guest paper card, giving the moon and tree identity and a short greeting room to breathe. Both faces share a landscape format, bringing the same ease to the smallest detail.
A quieter story. Page by page.
Eight pages follow the moon and tree identity through bilingual themes and guest paper, unfolding a complete visual idea of an unhurried stay.
Download visual editionPDF / 8 pages ↓