COMFY CHIC LOUNGEWEAR
A softerrhythm.
A LITTLE ROOM FOR QUIET.
YOMO’s original proposition, Comfy Chic Loungewear, brings comfort and refinement into time at home. The order of its woven symbol, the delicacy of its lettering and the softness of its botanical drawing already form a distinctive character. This edition gives them room to breathe, carrying that quiet sensibility across paper, labels and packaging.
- Original vector identity preparation
- Colour & theme typography
- Three theme posters
- Packaging & paper concepts
- Brand label concept
- Six-page visual edition
01 / A WOVEN SIGNATURE
A little order. Room to breathe.
The woven square brings order; the fine serif lettering leaves room for air. Both original lockups remain complete, bringing a clear, unhurried signature to horizontal and vertical formats. Olive and warm paper lead, with sand and a deeper green adding depth.
02 / A SOFTER RHYTHM
A little space for the everyday.
Serif typography slows the English theme, olive gives the Chinese theme a clear voice, and the botanical poster puts the original drawing at the centre.
03 / A CONSIDERED DETAIL
A small tag. A slower pace.
The brand’s voice, held in a small piece of paper: a complete signature, open typography and a brief greeting. Paper and textile texture become part of the visual expression.
04 / PAPER & PACKAGING
A quieter way to open the day.
Box lid, two-sided card and tag, label and wrapping pattern share a restrained expression. Explore each complete flat design here.
05 / THE VISUAL EDITION
Take a moment. Turn a page.
Six pages connect the complete identity with colour, typography and applications, carrying the same quiet, considered character throughout.
Download visual editionPDF / 6 pages ↓