Your next chapter.
YOLO / Independent editorial concept
Planning a new chapter begins with understanding yourself, and grows through conversation. Informed by YOLO’s supplied seminar and event materials, this editorial proposal gives questions a clear hierarchy, photographs room to breathe, and each page a reason to pause.
- Editorial art direction
- Cover and selected spreads
- Campaign posters
- Booklet concept mockup
A quiet foundation. A brighter next step.
Plum creates a calm foundation; citron marks a brighter moment. Expressive serif headlines sit alongside clear Chinese typography. Two open-page shapes connect the cover and posters with the idea of a new chapter.
Start with yourself. Find your direction.
Three open questions give the page a clear rhythm. Headlines, short prompts and fine rules make room to consider interests, campus life and personal growth one at a time.
Listen closely. See further.
Supplied seminar and panel photographs keep the focus on conversation. Large images and short lines bring the energy of the room into a more spacious editorial rhythm.
Supplied event photography / New editorial concept
One question. More possibilities.
From a graphic composition to event photography, two posters share the same masthead, headline rhythm and colour relationships. A clear theme invites a closer look.