Clarity,with presence.
IDENTITY · CAMPAIGN · EDITORIAL & STATIONERY
WITH PRESENCE.
The gold emblem and bilingual name are the defining assets of YK Law Firm Toronto. Preserving that identity, dense source material is reorganised through stronger headlines, generous space and a clear bilingual hierarchy, carrying a consistent presence from first impression to every page.
- Original identity recovery
- Campaign poster concept
- Bilingual practice booklet concept
- Stationery concepts
A signature, kept whole.
The circular emblem, bilingual name and original gold remain complete. A charcoal ground brings contrast; generous space gives the identity room.
One message. Room to resonate.
The original global-insight message and Lady Justice image are given new proportions, with a clear role for headline, identity and image.
Clarity, page by page.
Warm paper tones and bilingual typography create a measured reading rhythm. Four practice headings from the updated source are organised with numbers, titles and fine rules.
A consistent impression.
The lockup and restrained rules extend into letterhead and card concepts, exploring a consistent expression across light and dark surfaces.