Bilingual websiteToronto · a Canada–China industry platform
Every river
finds the sea.
Embracing all rivers, accepting every drop.Partners welcome from every shore.
Founded in Toronto, Winfield Tech builds a platform connecting Canadian and Chinese industry: a bridge between companies and the projects they are looking for.
Explore our businesses →00The project
- Client
- Winfield Tech (盈海科技)
- Based
- Toronto, Ontario
- Languages
- Chinese · English
- Year
- 2023
Winfield Tech is a Toronto platform that connects Chinese and Canadian industry: cultural parks, a building-materials supply chain, real-estate investment and a technology incubator, with financing, market access and listing services alongside. In 2023 the client brought us bilingual copy and a folder of winery photographs, and asked for a website that read well in both languages and let each business look like itself.
- Bilingual website design
- Information architecture
- Business section layouts
- Project page
01The homepage
Three words,
one sound.
The client’s copy opens on three characters that are all read yíng: to win, to fill, to welcome. The middle one is the 盈 of the company’s own name. The homepage stands them up first, each with a line of classical Chinese, before any business is mentioned; the English site keeps the characters and glosses them.
爱拼才会赢，共创、共建、共赢。No pain, no win: co-create, co-build, co-win.
山不让尘，川不辞盈。Mountains refuse no dust; rivers refuse no water.
海内存知己，天涯若比邻。A friend across the sea is a neighbour.
02The businesses
Four businesses,
four ways to read them.
After the first draft the client was blunt: the sections all looked the same, “like an Excel sheet”. The four businesses are different in kind — a cultural park is a place, a supply chain is a sequence, real estate is a map, an incubator is a set of stages — so each section takes the shape of its content.
Cultural & creative parks
Cultural tourism and commercial property brought together on one site. The section opens on a project’s photograph.
Building-materials supply chain
From developer to fit-out, laid out as one chain.
- Real-estate developers
- Construction contractors
- Materials manufacturers
- Materials distributors
- Decoration companies
Real-estate investment
The Greater Toronto Area and the economies within a two-hour drive.
- Toronto多伦多
- Markham万锦
- Waterloo滑铁卢
- Hamilton汉密尔顿
- London伦敦
- Niagara Falls尼亚加拉瀑布
Technology incubator
What a company can draw on at each stage, from seed funding to facilities.
The four business sections · re-set from the 2023 site copy
03The project page
From the platform
into a vineyard.
The cultural-park section leads with one project: Alvento Winery in Niagara. The client supplied a full set of the estate’s photographs for the site — vineyard, courtyard, cellar, the turn of the seasons — so the project page opens on a picture, with only a few lines on where it is and what it does.
Alvento Winery & Peach Orchard
In Canada’s Niagara region, known the world over for icewine, the estate brings grape growing, winemaking, sales and accommodation together in one place.
- Niagara
- Vineyard
- Winemaking
- Stay
Project page · re-set from the 2023 site’s structure and copy
Winery photographs supplied by the client for the site
Welcome every guest.
Build a global business.