A BRAND INSPIRED BY LIFE.
Life, witha twist.
A LITTLE OUT OF THE ORDINARY.
Clothing, toys and home can share a curiosity about everyday life. Whee-ski’s original hand identity and “A brand inspired by life” proposition are the starting point. A clearer graphic rhythm and brighter colours bring that easygoing character into everyday reach.
- Original identity preparation
- Colour & theme typography
- Three theme posters
- Packaging & paper concepts
- Square campaign artwork
- Six-page visual edition
01 / A FAMILIAR GESTURE
One W. A familiar hello.
The hand linework and original lettering stay together. Black and white establish a clear foundation; lime and lilac add a little energy to the everyday.
02 / A DIFFERENT TONE
One character. Three voices.
Lime speaks boldly, lilac adds an easier tone, and paper puts the words first. Three offset bars bring a small surprise to the page.
03 / A LITTLE SURPRISE
A little delight, on the outside.
The box lid carries the same gesture and rhythm: room for the identity on one side, a lighthearted thought on the other. Lilac paper gives the bold design a softer side.
COMPLETE BOX LID ARTWORK / CONCEPT
04 / THE COMPLETE ARTWORK
A hello. A little surprise.
Bag, box lid, notes and tag bring the complete identity and generous type into different formats. Explore each piece of flat artwork here.
05 / THE VISUAL EDITION
A new page in the everyday.
Six pages connect identity, colour, theme typography and applications, with the same sense of ease and curiosity throughout.
Download visual editionPDF / 6 pages ↓