Across languages. Closer to people.
WhaleOcean / Independent brand identity proposal
Bilingual support and localized content in the original promotional artwork give this proposal its direction: across languages, closer to people. A new whale-tail mark anchors the identity, while flexible content windows give different languages and formats a shared visual rhythm.
- New mark and wordmark proposal
- Bilingual key visuals
- Editorial card series
- Presentation and guide pages
From a name to an identity.
The proposed whale-tail mark echoes the name, opening out on both sides above a simple curved waterline. Compact typography keeps the wordmark clear. Blue forms the foundation, with lime bringing key shapes forward.
A wider world. A closer conversation.
Overlapping rounded windows bring two languages into one composition. Type carries the message; graphics organize its rhythm. Landscape visuals and vertical cards are individually composed to suit how each format is read.
One clear idea. In every frame.
Content, context and connection form a three-part presentation structure. Colour and numbering distinguish the sections, carrying the same visual language into brand introductions and editorial planning.
A consistent identity. Room for expression.
Selected guide pages bring together the mark, bilingual hierarchy and content windows, setting out the fixed elements and the room for variation in future applications.