PostersTikTok services · Markham, Ontario
Beyond the Chinese-speaking circle,
into the mainstream.
00The project
- Client
- WhaleOcean 鲸海集团
- Based in
- Markham, Ontario
- Business
- TikTok account packages and management
- Year
- 2024 · re-set 2026
WhaleOcean does one concrete thing: it gets Chinese-Canadian businesses onto TikTok and in front of English-speaking customers. Each 2024 poster carried two or three services, a row of figures, two QR codes and a portrait, and the reader didn’t know where to look first. The re-set keeps one rule: one poster, one service.
- Three upright posters
- Ink and champagne colourways
- Bilingual service copy
- 2026 re-set
01Structure
One poster,
one service.
All three posters share one skeleton: the name at the top, then the service and one large headline, one sentence on who it is for and what it does, and a single button. Chinese leads and English follows in one small line — the client’s customers read Chinese, but the market they want speaks English.
- 01The name
WhaleOcean beside 鲸海集团, in the same place on every poster.
- 02One service
The service in small coral type, then one headline in two lines.
- 03One sentence
Who it is for and what it does, with one line of English after it.
- 04One action
A single button; the original’s QR codes and phone numbers are left off this page.
02Colourways
Ink with a jolt of colour,
champagne with room.
The originals came in two colourways — black with hot pink, and white with champagne gold. Both stay, tightened: ink with coral and lagoon for the account that has to stop a thumb, pearl and champagne for the starter and management posters, which can afford to read slower.
03Services
Six services,
one clear list.
On the original management poster the six services ran together in one long sentence. Pulled apart, each has a number, a Chinese and an English name and one line — small enough for the poster, ready for the website and sales sheets.
- 01
品牌本土化Localisation
Helping the brand speak to North American customers.
- 02
中英文团队A bilingual team
A Chinese and English team, around the clock.
- 03
直播间搭建Live-stream studio
Setting up the studio and selling on air.
- 04
红人矩阵Creator network
Marketing through a network of local creators.
- 05
商品卡优化Affiliate product cards
Product cards optimised for TikTok Shop’s affiliate programme.
- 06
AI 客服AI customer service
An AI customer-service system for incoming questions.
A Chinese-speaking business.
An English-speaking market.