LogoStudy-abroad & immigration consulting
Two strokes,
a ring,
and a maple leaf.
00The project
- Client
- WayDo Consulting International Inc.
- Sector
- Study-abroad & immigration consulting
- Year
- 2021
- Delivered
- Final vector files · September 2021
WayDo Consulting International Inc. advises people on studying and immigrating — on making Canada the next stop. In 2021 the studio designed its logo: a symbol made from the company’s initials and a maple leaf, a condensed capital wordmark, and, in the final files, four lockups in colour, black and white.
- Logo design
- Stacked & horizontal lockups, full and short
- Colour, black & white versions
01The symbol
A W, an O,
and a leaf at the centre.
The symbol takes the first and last letters of the name. Two parallel strokes and a small triangle build the W; an apricot ring is the O. A red maple leaf is pinned to the ring’s upper edge, and its stem runs all the way to the centre — a destination pinned on a map.
Both strokes of the W lean at the same angle, parallel; the third stroke is reduced to a small triangle, which keeps the letter light.
The ring is exactly as tall as the W, so the two letters share one baseline and one top line and read as a single word.
The leaf’s stem ends exactly at the centre of the ring: the maple leaf says Canada, the ring says where you are going.
02Lockups
One name,
four ways to sign it.
The name is set in Oswald Bold capitals with open letterspacing, in charcoal rather than black so it sits quietly beside the colour. Stacked and horizontal versions each come with and without the “International Inc.” line — the full name for formal documents, the short one where space is tight.
03Colour
Bright at first,
then settled.
The working file opens with a bright turquoise and orange. The final file deepens the teal, softens the orange to apricot and keeps the maple red. Black and white versions carry the mark where colour can’t go — the leaf is cut clear of the ring, so it still reads in one colour.
RGB 39 102 99
RGB 255 174 80
RGB 218 52 51
RGB 51 51 51
First pass → final
WayDo Consulting International Inc. · 2021