Real estate teamLogo design
Two initials,
and a point between.
00The project
- Client
- Wasim Jarrah Real Estate Team
- Sector
- Real estate · Ontario
- Year
- 2017–2018
Wasim Jarrah Real Estate Team sells homes in Ontario. For its logo the studio put eight directions on one sheet: the initials as letterforms alone, inside seals and frames, and drawn as the towers of a skyline. The sheet led with option 1 — a W and a J, and a single point between them.
- Logo design
- Eight logo options
- Presentation sheet
01The lead option
A W in its heavy strokes,
the hairlines left to the eye.
Option 1 reads as a serif W·J, but strokes are missing: the W’s two hairlines are never drawn, only implied by slanted cuts and a single point. Below it, WASIM JARRAH is set in serif capitals to the monogram’s width.
- 1Heavy strokes only
A high-contrast serif W is two heavy strokes and two hairlines. Only the heavy strokes are drawn; each foot is cut on a slant, and the slant is the angle of the missing hairline.
- 2One sliver of hairline
Of the last hairline only a sliver at the top remains — just enough for the W to read.
- 3The point
Where that hairline would land sits a round point, joining W and J into one name.
- 4The J
The J stands straight and hooks back to the left, closing under the point.
02Eight options
Two letters,
eight ways to write them.
All eight sat on one navy sheet in the same gradient gold, so the team could compare them at a glance. They fall into three ideas: the letters alone; the letters inside a seal, an emblem or a frame; or the letters drawn as a skyline. The numbers are the sheet’s own.
Letterforms
01W·J, joined by a point
02Line-drawn WJ
05A W crowned with three dots
Seals and frames
03Circular emblem
04Ring seal
06Octagonal frame
The skyline
07A W built from towers
08Gold towers
03Colour
Gold that catches the light,
navy that holds it.
Every option uses the same gradient gold, from pale champagne to deep bronze, like metal turning from the light. The ground is a navy that deepens from left to right. The values below are read from the original file.
