Finance, in context.
Vincent Finance Stories / Independent series identity proposal
Finance stories need a clear point of entry and room to unfold. Centred on Vincent’s supplied portrait, an editorial masthead, restrained palette and consistent numbering create a visual language designed to carry across a series.
- Editorial masthead concept
- Portrait covers
- Landscape and vertical title cards
- Series layout guide spread
A clear name. A consistent voice.
A serif masthead places the name at the centre. Oxblood sets a considered tone, warm white gives the page breathing room, and dusty rose brings variation. Nested outlines echo the gradual unfolding of a story.
One theme. Different ways in.
A large headline gives the landscape cover its focal point. Vertical cards reposition type and graphics while keeping the number, name and series title clear. The three themes are editorial examples created for this proposal.
A question. A context. A story.
Selected guide pages set out name placement, headline hierarchy and information rhythm. A consistent foundation leaves room for variation across future covers.