Veltro Development / Design study — Clear by design.

Refined identity study / Original symbol geometry, new colour and wordmark typesetting

01 / ORDER THROUGH GEOMETRY

Diagonals and a semicircle give VD its recognisable shape. This study preserves those outlines, resets the relationship between symbol and name, and adds calmer colour and generous space.

Vector symbol recovery
New wordmark typesetting
Colour system
Form study
Editorial cover study
Plaque material concept

02 / FROM FORM TO MATERIAL

Geometry, in place.

A fine pale metal surface, textured limestone and forest green give the same geometric forms a tangible sense of scale.

2026 plaque material proposal · AI-generated concept scene

03 / FOUR FORMS, ONE SIGN

Diagonals. An arc. A distinct VD.

Four outlines retain their original positions and proportions. Each is highlighted in turn below, revealing how solid forms and open space work together.

Original vector outlines · New form study · Select to enlarge

04 / STRUCTURE AND SPACE

Calm colour. Clear expression.

Forest green and stone tones create a measured contrast, giving both the enlarged symbol and concise typography room to breathe.