VEGGY-SYMPHONY / CRISP COLLECTION
A symphony of flavour.
The shape of shiitake, the silhouette of okra, the colour of purple sweet potato: each ingredient has a character of its own. This edition brings scattered packaging and photography archives into one family, pairing their real details with four distinctive colours, generous typography and a shared identity.
- Original identity recovery
- Four packaging front-face concepts
- Product colour and typography
- Archival product photo selection
- Brand poster and card
- Eight-page brand and packaging edition
Keep the energy. Add a little calm.
The original wordmark keeps its spontaneous brushwork. New serif typography brings a measured rhythm, while forest green connects the brand and four colours distinguish the ingredients.
Four ingredients. Four characters.
Terracotta, olive, plum and warm gold distinguish shiitake, okra, purple sweet potato and garlic crisps. Each front gives a clear place to the product name and its real ingredient photograph.
A sense of shape. A sense of flavour.
Selected archival photographs retain the texture, form and colour of real products. Simple backgrounds make the ingredients clear, while wooden serving dishes bring the collection closer to the table.
From the pouch. To every encounter.
The same identity, colour and typography extend to the poster and brand card, giving the four product fronts a clear shared voice.
From a single pouch. To a whole identity.
Eight pages connect identity, typography, colour, photography and print applications. Browse each page or download the complete edition.
Download design editionPDF / 8 pages ↓