Four crisps,
one forest-green coat.

The printed shiitake crisp pouch beside a wooden bowl of crisps on pale grey — The shiitake crisp pouch as printed, with the product · archive photograph

00The project

Client: F&A Veggy-Symphony Agriculture Inc.
Location: Hamilton, Ontario
Product: Organic vegetable crisps
Year: 2020–2021

F&A Veggy-Symphony Agriculture grows mushrooms in Hamilton and sells organic vegetable crisps. We designed the crisps a pouch: forest green on top, white below for the product, and between them a wave that takes each flavour’s colour. Shiitake, okra, purple sweet potato and garlic share one system, in English and French — printed for the shelf and rendered for the website.

Crisp pouch system
Four flavour fronts
Bilingual front and back panels
Pouch renders for the website

01The pouch

A forest-green crown,
a window for the crisps.

A stand-up pouch, its front split in two. The top is the forest green the whole range shares, the name set in wide-spaced serif capitals in English and French, as Canadian labels require; the bottom is left white for the product. Between them runs a three-layer wave.

Shiitake crisp 60 g front: the forest-green crown, the English and French name, the wave and the product window — Shiitake crisp, 60 g, front

01
A forest-green crown
The colour every flavour shares, so four pouches read as one brand before they read as four.
02
Line drawings in the corners
White engravings of what is inside — shiitake, okra, sweet potato, garlic.
03
A wave in the flavour’s colour
Three layered waves divide green from white; their colours change with the flavour.
04
A tinted logo tag
The client’s brush-script logo sits on a small tag tinted to match.
05
A white window
The lower half stays white for the product photograph, the flavour and the certifications.

Forest green#314F4D

02The family

One family,
four flavours.

The four flavours share the green crown and change only three things: the drawings in the corners, the colours of the wave and the tint of the logo tag. On a shelf they read as one brand first and one flavour second. These renders were made for the client’s website.

Shiitake mushroom crisp pouch, rendered for the website
Shiitake mushroom crisp
Croustilles de champignons
#8D5748 · #C08F6F · #BAA9A9
Okra crisp pouch, rendered for the website
Okra crisp
Croustilles de gombo
#3F703C · #AEBB6B · #E7D399
Purple sweet potato crisp pouch, rendered for the website
Purple sweet potato crisp
Croustilles de patate douce violette
#713B57 · #B0587D · #472539
Garlic crisp pouch, rendered for the website
Garlic crisp
Croustilles d’ail
#D78C0F · #E6B75D · #F0D6A9

A cluster of fresh oyster mushrooms on pale grey — Oyster mushrooms from the client’s product shoot · archive photograph

03The window

What you see
is what’s inside.

The window holds a single product photograph. All four crisps were shot on the same pale grey from the same angle, then cut out and set into the pouch, so the four pouches line up.

Shiitake mushroom crisp, product photograph
01 · Shiitake mushroom crisp
Okra crisp, product photograph
02 · Okra crisp
Purple sweet potato crisp, product photograph
03 · Purple sweet potato crisp
Garlic crisp, product photograph
04 · Garlic crisp

Wooden bowls of garlic, broad-bean, okra, shiitake and purple sweet potato crisps on a wooden table — The range on the table · archive photograph

A forest-green crown,a window for the crisps.

A forest-green crown

Line drawings in the corners

A wave in the flavour’s colour

A tinted logo tag

A white window

One family,four flavours.

What you seeis what’s inside.

A forest-green crown,
a window for the crisps.

One family,
four flavours.

What you see
is what’s inside.