V-UP HOMES / ROOM FOR BETTER LIVING
Room for better living.
Every home deserves care, whatever its size. V-UP’s original brief places ordinary people, comfort and daily life at its centre. We retain the upward-pointing identity and bring that intention into view through clear typography, warm colours and spatial line graphics.
- Original identity recovery
- Colour and typography
- Thematic poster series
- Project folder and notes sheet
- Eight-page brand edition
- Signage concept
A familiar mark. A clear direction.
A V, a U, a dash, a short stem and an upward arrow form a distinctive identity. Both original arrangements are retained in full, with consistent colour and spacing across signage, print and communication.
Renew. Extend. Rethink.
A doorway, a growing space, a new arrangement. Three original graphic studies translate the archive’s ideas about improving homes into a clear visual language.
From a first look to every conversation.
Grounded charcoal, restrained gold and generous space carry the same care through every encounter.
A home starts with listening.
A project, a place, a set of possibilities. Clear headings and generous writing space begin a conversation about everyday life.
One identity. A complete expression.
Eight pages connect the original brief, identity, colour, spatial graphics and printed applications. Browse each page or download the complete edition.
Download brand editionPDF / 8 pages ↓