Find your rhythm.
PRACTICE.
FOCUS.
REPEAT.

The appeal of practice lies between focus and repetition. A ball, a sweeping curve and a direct headline bring the sport itself into focus, giving each composition its own pace.
- Campaign art direction
- Chinese campaign poster
- Portrait digital design
- Campaign series
- Editorial layout
02 / ONE RHYTHM, TWO FORMATS
One swing. Then another.
Warm white creates breathing room; grass green adds momentum. Shared ball and trajectory graphics establish different reading rhythms across the Chinese poster and portrait digital format.
03 / FOCUS. SWING. REPEAT.
Three moments. One campaign.
Concentric rings suggest focus, a curve carries movement, and repeated forms create a beat. Shared proportions and typography connect three distinct campaign themes.
04 / A CLEAR READING ORDER