Measured. Made.
Renovation identity / Built from the tools of the trade
The historical concept brings a brush, ruler and the letters TR into one identity. This new interpretation follows that idea with clearer curves, ruler ticks and a single-colour silhouette, creating an expression for both screen and physical applications.
- Historical concept review
- New TR vector interpretation
- Palette and campaign artwork
- Brand panel and project template
The tools of the trade. In the letters of the name.
Ruler ticks meet the curve of R, while a brush-like finish completes the new mark. A flat-colour construction pairs grounded forest green with the brighter contrast of lime.
A complete mark. A clear material expression.
The panel gives the name, message and mark separate spaces. Single-colour artwork, open space and defined edges create a clear identity. The material scene explores the application; native artwork defines its precise structure.
Brand-panel material concept / AI-generated, not an actual installation
A place for every detail.
Space, material and details to resolve become a clear A4 notes template. The ruler motif carries the visual rhythm into working documents.
Mark. Scale. A measured rhythm.
Keep the mark complete, use a scale that preserves its ruler ticks, and connect applications through green and open space. Selected guide pages establish a clear starting point.