Five cups
to open a shop.

The opening set: phone story, window poster, square post (re-set for the web from the original file)

00The project

Client: TRU Tea 初茶
Location: Markham, Ontario
Occasion: Grand opening · 18 September
Year: 2022

TRU Tea calls itself “bubble tea redefined”. In September 2022 it opened a shop in Markham, with buy one, get one half off and a prize wheel on the opening afternoon. We made the set that announced it: a poster for the window, a full-screen phone story and a square post. Three sizes, one message — when it opens, what the offer is, and which two drinks to try first.

Opening poster
Phone story (1125 × 2436)
Square post (1125 × 1125)

01The poster

Say the offer once,
and say it loud.

The original set the logo, the offer, the shop and the opening details at one volume. Re-set, they come in order: the logo on top, “50% off” the loudest thing on the sheet, five cups across the middle, the shop’s name holding the lower half — and the time, the two featured drinks and the web address tucked into a clay band, with two real cups set into it.

02The cast

Five cups,
five moods.

All three pieces are led by the same row of drawn cups — five cups under five different lids, each with a scribble beside it: King!!, Love, The must, most wanted, Cool!!. Loose lines and warm colour say what a new shop wants to say: come in and pick one.

Five drawn cups with the scribbles King!!, Love, The must, most wanted and Cool!! — The five-cup drawing · from the original file

03Three sizes

One opening,
three ways to see it.

The poster goes in the window for people walking past. The story fills a phone screen, the offer stacked so “50%” reads at a glance. The square post is for the feed: logo, offer, opening time and the five cups, closed by the clay band.

Doors open at 2:30.

TRU Tea Markham · grand opening, 18 September 2022

Say the offer once,and say it loud.

Five cups,five moods.

One opening,three ways to see it.

Say the offer once,
and say it loud.

Five cups,
five moods.

One opening,
three ways to see it.