A LITTLE TEA. A LOT OF PERSONALITY.
Tea, withcharacter.
A cup of tea can have a personality of its own. Loose lines, hand lettering and five illustrated drinks make a vivid starting point in the TRU Tea archive. More open typography brings that easygoing character into focus.
- Original identity & illustration preparation
- Colour & theme typography
- Three theme posters
- Takeaway paper concepts
- Square campaign artwork
- Six-page visual edition
A clear identity. An expressive cast.
The complete bilingual TRU Tea identity stays intact, alongside the small details that make the illustrations distinctive. Five drinks and their handwritten doodles become the cast of this visual story.
02 / A LIVELIER CONVERSATION
Say it with personality.
Bold type gives the layouts structure, while an oval gesture echoes the ease of the illustrations. Paper, leaf and clay let one theme speak in three different tones.
Another side of the character.
Two cup photographs from the archive show different expressions of the brand lettering. Complete cup shapes and original printing bring a photographic counterpoint to the hand-drawn linework.
Take a little personality along.
A bag front, takeaway note and square campaign artwork share the same typography, illustrations and warm colours. Complete flat faces carry the visual idea into everyday touchpoints.
05 / THE TRU EDITION
A little story. A lot of character.
Six pages connect the original identity, five illustrated cups, bilingual themes and takeaway paper into one clear visual language.
Download visual editionPDF / 6 pages ↓