Studio design study · An imagined bike shop
Two letters,
one bicycle.
The project
- Project
- TR CYCLES (study)
- Designer
- Andy Li
- Year
- 2023
- Typeface
- Poppins Bold
- Formats
- 16:9 · 1:1 · 3:4
TR CYCLES is a studio design study for an imagined bike shop, made by Andy Li in 2023 without a client. The whole idea lives in the mark: the saddle and seat post make a T, the head tube, bars and fork make an R, and together they make a bicycle. Around it he set a Poppins wordmark in black, orange and white, and a launch set of posts for Instagram, WeChat, Xiaohongshu and the web.
- Mark
- Wordmark & lockup
- Type graphics
- Social posts in three sizes
The mark
Ride
the letters.
The saddle and seat post make a T; the raked head tube, the bar curling back and the fork make an R. The whole mark sits on a 13 × 9 grid whose module is one stroke: each wheel is five modules across, the wheelbase exactly eight, the saddle three. Every stroke is the same weight, so the bicycle stays clear when it gets small.
RGB 0 0 0
RGB 255 97 0
RGB 255 255 255
The wordmark
Orange picks out
the TR.
The wordmark is Poppins Bold in capitals, with the TR picked out in orange so the name matches the two letters hidden in the mark. It comes in two lockups: across, on black, with a white tile; and down, on pale grey, with the tile reversed to black and the name running down the edge of the frame.
The posts
One set,
three shapes.
Every visual went out in three sizes: 16:9 for the web, 1:1 for Instagram and WeChat, 3:4 for Xiaohongshu. The originals were built on stock photographs of riders and bikes and stock drawings of parts. Here only the designer’s own parts are kept — the stacked name, the giant outline TR, the lockup — re-set as vector artwork, with the mark itself standing in for the stock bicycle drawing.