Keep your world turning.
IDENTITY · PAPER · VISUAL STUDY
The original mark folds the letters TR into a bicycle silhouette. Orange circles, compact typography and generous space amplify that idea across posters and everyday paper pieces.
- Original mark recovery
- Wordmark typography
- Service sheet concept
- Identity overview
- Brand poster
- Projecting sign concept
Seen at a glance.
An orange disc carries the complete letter-and-bicycle mark. A clear silhouette and strong contrast bring the identity to the scale of the street.
Clear notes. Fresh starts.
Equal-size brand and intake faces connect identity with clear information. These paper pieces are new application concepts.
TR CYCLES brand cover and service intake sheet flat concepts
One mark. A clear system.
The original bicycle mark, new wordmark and three core colours bring the essential identity elements together.
TR CYCLES mark, typography and colour overview
Keep turning.
Large type and an orange ring echo the wheel in a simple poster about forward movement.
TR CYCLES Keep Turning brand poster