International education · Toronto
A school, told in
black, white and gold.
The project
- Client
- Toronto Elite School
- Location
- Toronto, Ontario
- Editions
- English and Chinese, 2024 · Chinese revision, 2025
- Structure
- Twelve chapters
Toronto Elite School is a high school and university-preparation centre in Toronto. Its brochure had a lot to carry: the school, its programmes, teachers, curriculum, target universities and how to apply, for parents deciding in English or in Chinese. We gave it one voice: black-and-white photography, fields of navy, a gold ribbon in the corner of every spread, and chapters that open on a gold numeral and serif capitals. Then we set it twice, once in each language.
- Admissions brochure, English
- Admissions brochure, Chinese
- 2025 Chinese revision
- Crest and wordmark files
- 2026 admissions handbook
Cover and contents
Open the book,
and see where it is going.
The cover’s lower half is a navy field carrying the programme’s name, in an English and a Chinese edition — its title block opens this page; the five strips of university photographs above it are library and web images and are not shown. Open it and the contents run in two columns, twelve chapters led by serif numerals, with CONTENTS in gold serif capitals across the top. It is re-set here from the original, without the Parliament Hill photograph behind it.
The system
A ribbon, a numeral,
a line of serif capitals.
Every spread keeps the same few rules. A gold ribbon hangs from the top-left corner, so a parent flipping through always knows it is the same book. Chapters open on a large gold numeral and a serif title. Photographs all turn black and white, so pictures from many sources sit together. Body text goes on white cards, strung on a gold line.
- 01Numeral and titleA large gold numeral beside a navy serif title and a one-line subtitle.
- 02White cardsOne white card per point: a bold heading, grey text, generous margins.
- 03The gold lineA thin gold line runs down the page, a navy dot for every card.
Course tables
Dense pages,
kept calm.
Course selection fills two spreads: every subject from grade 9 to 12, one row each. A navy bar heads each subject group, gold discs mark the grades, and the school’s crest stands in for a tick wherever a course runs. A parent can see at a glance what opens in which year.
Twelve chapters, two languages,
one book.