Day of Design
← All workTIMELESS TRACKS · 2024

MusicStudio design study

Echoes of
everlasting grooves.

The lockup, white on black

00The project

Brand
Timeless Tracks Music
Kind
Studio design study, no client
Year
2024
Type
Underlines · Bebas Neue
Colour
One colour, black or white

A logo study for an imagined music brand, made in the studio without a client. The symbol is a record halfway out of its sleeve. The name is lettered on the sleeve in quick, marker-like strokes, with a condensed capital tagline beneath it. Everything is one colour, so it works white on black or black on white.

  • Record and sleeve symbol
  • Brush-script lettering
  • Tagline
  • Lockup
  • Square-grid reveal film

01The symbol

Half a record,
on its way out of the sleeve.

The record’s centre sits exactly on the sleeve’s left edge, so precisely half the disc shows, and it lies on the sleeve’s horizontal midline. Six fine grooves, then the label ring and the spindle hole. The sleeve is a rounded square drawn as a single outline.

ABC
  1. AThe centre sits on the sleeve’s edge: exactly half the disc shows.
  2. BDisc and sleeve share one horizontal midline.
  3. CSix grooves, the label ring and the hole: all the detail the disc has.

02The lettering

Against the circle and the square,
a marker pen.

The symbol is geometric, so the name is written loosely. Timeless Tracks is set in the Underlines script on two staggered lines; the long stroke through Timeless is, in the original file, a separate letter l, stretched and laid on a slant. The tagline beneath is Bebas Neue, condensed and all capitals.

Detail: the stroke through Timeless is one stretched l
Tagline: Bebas Neue, all capitals

03The reveal

Four squares,
thirteen seconds.

The mark came with a 13.5-second square film: the frame splits into four tiles, the lettering and then the lockup drop into them one by one, and the film ends on the lockup reversed out across the whole frame. It is redrawn here as a storyboard; the film’s two photographs were not the studio’s, so their tiles are left black.

  1. 0:01
  2. 0:02
  3. 0:03
  4. 0:07
  5. 0:08
  6. 0:11

04Either way round

One colour,
either way round.

The whole mark is a single colour, with no tints or gradients, so it reverses out of black or prints on white without redrawing. At small sizes the grooves still separate; the lettering is the first thing to fill in.

Timeless Tracks Music is a logo study made in the studio in June 2024 for an imagined brand; there is no client, release or production on record. The record and sleeve come from the original vector file. The lettering (Underlines) and the tagline (Bebas Neue) were live text in that file and did not survive conversion, so both are taken from the 2160 px export. The rule above the tagline was a white line with a dark outline that all but vanished on the dark photograph; it is drawn here as a solid rule in the lettering’s colour. The export’s background photograph of a record-lined room and the film’s concert photograph were not taken by the studio and are not shown; the film is redrawn as a storyboard, with those tiles left black.