Day of Design
← All workTIMELESS JEWELRY · 2023

JewelryStudio design study

Timeless beauty
never fades.

The lockup in gold foil on black, as on the study’s jewelry-box lid

00The project

Brand
Timeless Jewelry
Kind
Studio design study, no client
Year
2023
Typefaces
Didot · Avenir Next
Formats
1:1 · 16:9 · 3:4 (Xiaohongshu)

A studio design study for an imagined jewelry brand, made without a client. A designer drew a T monogram, set the name and a tagline, and laid them out in three social formats. The T is built like an arched window: a curved crossbar, two slender pillars and a four-point spark where they meet. There are three colours and no more: black, white and gold foil.

  • Monogram
  • Lockup
  • Seal
  • Tagline
  • Box lid and card
  • Social posts in three formats

01The monogram

A T drawn as an arched window,
with a spark where the lines meet.

The crossbar is a pair of mirrored arches, each springing from the top of one pillar; the two slender pillars run down to the base. Where arches and pillars meet on the centre line they leave a four-point spark, its tips on a single circle. There is one stroke weight throughout, so the mark holds together at small sizes.

  1. AArches: two halves springing from the pillar tops and meeting on the axis.
  2. BSpark: four tips on one circle, just below the springing line.
  3. CPillars and base: two thin pillars and a base as wide as the crossbar.

96, 56, 32 and 18 px

02Lockup and seal

Didot for the name,
Avenir for the trade.

TIMELESS is set in high-contrast Didot capitals, heavy verticals and hairline horizontals that echo the mark’s pillars. JEWELRY is Avenir Next, widely spaced, a footnote to the name. Where space is short there is a seal, the mark in a fine circle, and every post ends on it. All of it is re-set here as outlines in the typefaces of the original file.

DidotName · capitals · tracking +57

Avenir NextTrade · capitals · tracking +327

  • WhitePaper, card and silk
  • BlackType, the box, reversed grounds
  • Gold foilOnly ever on black

03Box and card

Foil on the lid,
one line on the card.

The study foils the lockup in gold on a black jewelry-box lid, and prints the tagline on a folded white card above the seal. The original showed both on stock mock-up photographs; they are redrawn flat here.

Box lid and card, redrawn flat from the study’s layouts

04Three formats

One line,
three formats.

The set comes in three sizes: a square for Instagram and WeChat, a web banner and a portrait for Xiaohongshu. The type posts share one structure, the tagline centred and the seal at the foot. The banner puts the lockup on the left third; the rest held a stock photograph in the original, so here the monogram fills it instead, in foil on black and cropped at the edge.

1:1Instagram · WeChat
3:4Xiaohongshu
16:9Web banner · the monogram in the photograph’s place

Timeless Jewelry is a design study made by a studio designer in May 2023 for an imagined brand; there is no client, product or production on record. The T monogram is the original vector path. The lockup, seal and tagline were live Didot and Avenir Next text in the native file and are re-set here as outlines in the same typefaces, checked against the exported images. The box lid and card were shown on stock mock-up photographs and are redrawn flat here; of the posts, only the typographic layouts are re-set, and on the web banner the monogram in foil on black takes the photograph’s place. The set’s photographs of rings, a shell dish, chains, an earring and a necklace carry third-party camera and stock metadata, and one shows part of a person’s face; none of them is shown.