Strength,from within.
PILATES / A NEW VISUAL EDITION
CONTROL.
CONTINUITY.
Two overlapping O letters make connection part of the wordmark itself. The new edition builds around that detail: fine serifs and open space suggest composure, while lime brings energy to the quiet palette. From a wall signature to a journal held in the hand, the identity speaks with a consistent voice.
- Original wordmark presentation
- Spatial identity concept
- Welcome card
- Movement journal
01 / THE SIGNATURE
Connection, in the name.
The complete wordmark and its overlapping forms stay intact. Scale and space put its details at the centre of the identity.
02 / A WARM WELCOME
A thoughtful first impression.
A warm paper tone carries the mood of the space into a welcome card, with a lime stripe setting a clear visual rhythm.
03 / EVERYDAY PRACTICE
Room for every practice.
Extend the identity into a daily journal. A simple cover and open pages leave room for intentions, reflections and small steps forward.