THE CHEN TEAM / REAL ESTATE
The Chen Team — Open possibilities.
A key marks the start of a new chapter. The archive’s distinctive C and keyhole become the centre of a clearer identity, connecting a small card to a first meeting and the possibilities that follow.
- Original symbol recovery
- Typography and colour refinement
- Brand cards
- Presentation folder
- Directional signage
- Application concepts
One C. A new beginning.
The original symbol already holds a direct association: an initial and a keyhole. Its two paths are retained. Vermilion, charcoal and warm paper define the hierarchy, while a clear wordmark gives the symbol room at every scale.
From a card to a conversation.
The card front carries the full identity; its reverse turns the keyhole into a graphic signature. A vivid folder cover opens to a restrained interior, balancing a memorable first impression with room for information.
Make the next step clear.
Brand, message, direction. A vermilion panel establishes recognition at a distance; a dark headline and generous arrow guide the closer view.
A new direction. The same identity.
A distinct brand panel, a two-line headline and a bold arrow. Switch directions to explore the complete sign artwork.
