TERRA
Three directions. One TERRA.
Brand architecture / Editorial / Environmental identity
Yellow, blue and orange meet in a single T. Starting with the original identity, align the names, colours and layouts of three business lines so each direction is clear, and every expression still belongs to TERRA.
- Original vector identity
- Business-line architecture
- Presentation series
- Division cards and stationery
- Signage concept
- Six-page brand guide
Three colours. One distinctive form.
Keep the T symbol’s three-part structure, precise gaps and pointed silhouette, along with the original outlines and spacing of the complete wordmark. The three core colours are verified against the original vector fills, giving every application an accurate starting point.
Original vector symbol · 2025Different directions. A common language.
The three business lines in the original archive share one mark scale, wordmark position and information hierarchy. Full-field colour distinguishes each edition; dark or white lettering is selected for clarity against the background.
Editable cover studies · Select a cover to inspect the full artwork
A shared identity. In every detail.
Starting with the complete identity in the original business cards, generous space, clear typography and a consistent colour edge bring the three division cards together. A three-colour index connects the working-notes sheet to the parent brand.
Division cards and working notes · New flat application studies, not printed products · Select to enlarge
From the page into a place.
Bring the original three-colour lockup into a material study of shallow metal lettering and a quiet wall. Precise edges, consistent gaps and natural shadows keep the identity coherent at an architectural scale.
A clearer system, put on record.
A six-page guide connects brand architecture, clear space, verified colour values and application layouts. Key artwork remains vector-based, providing a practical foundation for further design.
Download the brand guide PDF · 6 pages ↗