ApparelNaming · identity · print · exhibition
From the first tee
to the open trail.
00The project
- Client
- Teezy Outdoor
- Sector
- Golf & outdoor apparel
- Year
- 2023
Teezy began as a golf clothing label and became Teezy Outdoor. We started with the name — a shortlist, each candidate with its reasoning and a check of which .com and .ca domains were free. Then the mark: a T sheared off at an angle, a square of red beside it. From there it went onto business cards, round badges and an exhibition wall 2.45 metres wide.
- Naming
- Logo & lockups
- Round badges
- Business cards
- Exhibition wall
01The name
Tee,
plus easy.
The naming study opened with seven candidates — Swink, Golflex, Teesy, Parzen, Golvue, Vogolf, Golfame — each with its reasoning and a check of which .com and .ca domains were free, then a second list from GolfGarb to FairwayPrime. Teesy joined the tee, where every hole starts, to easy. The name that went forward was Teezy: the same idea, spelled with a z.
- 01Swink
- 02Golflex
- 03Teesy
- 04Parzen
- 05Golvue
- 06Vogolf
- 07Golfame
GolfGarb / G-Tee / TeeLux / GolfPioneer / SwingStyle / FairwayCouture / FairwayLegends / LinksTradition / GolfChronicles / ProDrive / AceDrive / SwingMasters / EagleSphere / FairwayPrime
| Name | .com | .ca |
|---|---|---|
| teesy | — | — |
| teesyinc | ✓ | ✓ |
| teesyca | ✓ | ✓ |
02The mark
A T cut to a point,
a square of red.
The symbol is a T whose stem is sheared off to a point, with a square of red beside it. An early golf version cut a red triangle into the corner; the final squared it off and gave the colour a place of its own. The wordmark opens with the same T and runs on in heavy, wide capitals; the lockups add OUTDOOR or PERFORMANCES beneath.
03Badges
Two seals,
black and white.
TEEZY OUTDOOR and TEEZY PERFORMANCES each have a round badge: the symbol reversed out of a black disc, the name set around the rim, a star at either side. It is the kind of mark that can sit alone on a cap, a cuff or a bag, without the full wordmark.
04Cards
Black on one side,
the details on the other.
Two backs share one black front. V2 sets the wordmark large above the name, with phone, email, web and address aligned on a column of black icons and the phone picked out in red; V3 tucks the wordmark into a black band that ends in red OUTDOOR, and sets the details to the right.
05Exhibition
A wall
2.45 metres wide.
The brief gave the backdrop as 2.45 m wide and 2.26 m high. In this design the symbol is the frame — the black T and red square 1.3 metres across — with WEAR YOUR PASSION set into the notch of the T and a field of pale red squares fading in from the left. The original had a stock photograph of a runner leaping out of the T; this rebuild leaves the photograph out.
Wear your passion.