Day of Design
← All work2022 / 2026 DESIGN EDITION

TEAM CHARISMA / REAL ESTATE

A clear sense of direction.

A COMPOSED PRESENCE.IDENTITY / PAPER / IN MOTION
Proposed Team Charisma brand applications
Trailer advertising and brand paper / AI-assisted application concepts
ARCHITECTURAL ORDER. BRAND CHARACTER.

Turn architectural order into a composed brand presence. Team Charisma’s roof and TC symbol is the starting point. Its original geometry meets a clearer bilingual signature, fine warm-gold lines and generous space, connecting paper, presentation materials and mobile advertising.

  • Original symbol recovery
  • New bilingual signature
  • Colour and architectural motif
  • Folio and brand cards
  • Vehicle-panel artwork
  • Material and mobile concepts
  • Eight-page brand edition
The complete roof and TC symbol with a new bilingual signature

The complete roof and TC symbol with a new bilingual signature

Original symbol / New bilingual signature
The roof and TC symbol retaining all four original vector paths

The roof and TC symbol retaining all four original vector paths

The complete roof and TC symbol
01 / AN ARCHITECTURAL IDENTITY

A distinct symbol. A composed voice.

The roofline, upright forms and open letter shapes give the identity its character. Four complete original vector paths meet a more open typographic signature and a clear bilingual hierarchy.

A consistent palette of navy, warm gold and paperThe bilingual editorial voice: A clear sense of direction
A new architectural roofline motif inspired by the symbol
02 / THE PAPER COLLECTION

A quieter kind of presence.

Architectural lines, a restrained palette and generous space connect the folio and cards. Short bilingual messages keep each piece clear and complete.

The presentation folio cover with three nested architectural rooflines

The presentation folio cover with three nested architectural rooflines

01 / Presentation folioView complete artwork ↗
A proposed paper application of the presentation folio and brand card
Presentation folio and brand card / AI-assisted material concept
03 / IDENTITY IN MOTION

One identity. Every direction.

Flat side and rear-panel advertising compositions

Flat side and rear-panel advertising compositions

Side and rear advertising / Independent layout concepts
An independent rear-panel advertising composition

An independent rear-panel advertising composition

Complete rear-panel artwork

The whole name. A clear impression.

Building on the original trailer study, side and rear panels each have a complete composition. A consistent hierarchy of name, symbol and short message considers reading distance while leaving the final fit to the actual vehicle’s openings and hardware.

04 / BRAND EDITION

Every detail. One direction.

Eight pages connect the original symbol, bilingual signature, palette and applications. Browse each page or download the complete edition.

Download brand editionPDF / 8 pages ↓
Team Charisma brand edition page 1: Cover

Team Charisma brand edition page 1: Cover

01 / CoverView complete artwork ↗
The complete Team Charisma signature and bilingual editorial voice
CLIENT
Team Charisma
Real Estate
ARCHIVE PERIOD
2022
2026 design edition
SCOPE
Symbol recovery, bilingual typography, colour, architectural motif, paper, mobile advertising and brand edition

Rebuilt from the 2022 identity and vehicle-wrap archive. Four complete symbol paths are retained from page five of the delivered PDF. Typography, linework, layouts and applications are new 2026 designs. The palette consistently uses the written source values #0A2036 and #C59B75, plus new paper; the source's rendered swatches differ from its labels. AI-assisted scenes show proposed applications; adoption, production and installation are unconfirmed. Historical portraits, property photos, contacts, QR codes and sales claims are excluded. Vehicle dimensions, openings, legal descriptors and production details require project-specific confirmation.