Real estate teamLogo and vehicle wrap
Team Charisma 领航地产团队 — Buying or selling,
we lead the way.
00The project
- Client
- Team Charisma
领航地产团队 - Sector
- Real estate
- Year
- 2022
Team Charisma is a real estate team that buys and sells homes. The logo starts from a house: a navy roof on top, and beneath it the letters T and C in gold, standing as its walls. The Chinese name, 领航地产团队, is set in a gold Song serif, the English in a clean sans. Then the logo went onto the team’s pickup and trailer, so the name travels wherever they drive.
- Bilingual logo
- Stacked & horizontal lockups
- Four colourways
- Pickup door decals
- Trailer wrap
01The logo
One roof,
two letters.
Taken apart, the mark is a navy gable; a gold T whose top follows the roof’s slope, with a navy stem beside it; and a gold C whose upper edge takes the same pitch. Together they make a house, and the team’s initials.
It comes stacked and horizontal: the English name on top, the gold Chinese name in the middle, REAL ESTATE widely spaced beneath. Four colourways cover white, navy, gold and one-colour printing.
RGB 19 28 54
RGB 235 179 101
02Vehicle wrap
Wherever the truck goes,
the name goes too.
The team drives a pickup towing a box trailer. The pickup’s doors carry the horizontal logo; the trailer’s sides and rear doors go navy end to end, with the team’s line — 买房卖房，有我领航, “buying or selling, we lead the way” — in gold Song type and a gold band along the foot.
The original panels also carried the agent’s photo, name, phone and QR code. Here only the brand remains — the line, the logo and the band — re-set in their original places.