Day of Design
← All workTANAKA. / DESIGN STUDY

Make waves.

Red letters. Blue waves. A rhythm shaped by the sea.

TANAKA complete red-and-blue wave identity
TANAKA. / Identity and visual direction
01 / LETTERS & WAVES

A wave-shaped cut in the letters and three blue lines create the original silhouette. This study gives that rhythm more space: a clear lockup, waves extending beyond the frame, and a direct red, blue and white palette.

  • Complete identity recovery
  • Wave graphic extension
  • Packaging band concept
  • Packaging material study
  • Six-page direction booklet
02 / A CLEAR VISUAL RHYTHM

Three lines. One rhythm.

TANAKA three-wave graphic study

TANAKA three-wave graphic study

TANAKA red blue and white colour study

TANAKA red blue and white colour study

03 / A PACKAGING EXPRESSION

Sea to table.

TANAKA blue box and white belly-band overhead concept mockup

TANAKA blue box and white belly-band overhead concept mockup

Blue board × White paper / AI-generated packaging material concept, not product photography.
TANAKA complete wave identity and SEA TO TABLE band front artwork

TANAKA complete wave identity and SEA TO TABLE band front artwork

Band front artwork / Not a production file · View detail ↗

04 / SIX-PAGE DIRECTION BOOKLET

A direction, made tangible.

Identity, character, digital colour, wave graphics and a paper-band concept. Six pages, in English.

View direction bookletPDF / 6 PAGES ↗

An independent 2026 visual study based on the 2023 TANAKA. identity in the designer archive. The complete original lockup is retained; layouts and application concepts are new, with waves extracted from the identity. The booklet is a new design study, not client-approved brand guidelines. Packaging includes flat band artwork and an AI-generated box material concept, not product photography or a production dieline. Commission, adoption and business operations are unverified.